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Start Over Author "Lustig, Carol" Publisher political world communications, llc
1 results on '"Lustig, Carol"'

1. Making the Most of Your Email Marketing Campaign.

Author

Lustig, Carol

Subjects
*EMAIL, *POLITICAL campaigns, *POLITICAL candidates, *MARKETING strategy, *POLITICIANS
Abstract

The article offers several things to remember when planning an email campaign. It cites the importance of accuracy in formatting and making sure that the prime point is front and center. It is also critical to understand how the message will display on a web-enabled device and as well as analytics and tracking. It notes that a comprehension of what works and what does not will allow a political candidate to market himself fearlessly through email.

Published
2012

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