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This study aims to analyze the influence of product quality and service quality on purchase decision with brand image as intervening variable of fast food franchisee international. There were 100 respondents selected conveniently. The data collection methods was using questionnaires. This research uses path analyze with two-stage multiple regression as the analysis method. Multiple linear regression found that product quality, service quality has a direct effect on purchase decision. Product quality has an indirect effect on purchase decision through brand image. Service quality has an indirect effect on purchase decision through brand image

Every year, micro, small and medium enterprises experience increasing development, business competition cannot be avoided. Micro, Small and Medium Enterprises (MSMEs) face various problems such as increasingly fierce market competition and also a lack of understanding of digital marketing. This affects the marketing performance of MSMEs. The purpose of this study is to analyze market orientation, product innovation, and digital marketing that affect marketing performance in fashion MSMEs in Central Java Province. The sample was determined using purposive sampling method. Data was collected by distributing questionnaires. Data analysis using multiple linear regression analysis method. The results show that market orientation, product innovation and digital marketing have a significant effect on marketing performance

This study aims to empirically examine the effect of electronic word of mouth (e-WOM), product quality and price on the purchase intention of a Mitsubishi Xpander car. This analysis uses independent variables, namely the influence of electronic word of mouth (e-WOM), product quality and price. The dependent variable is purchase intention. The sample of this research is consumers who buy Mitsubishi type Xpander cars at Mitsubishi MT Haryono dealers Semarang in 2020. Data collection is done by questionnaires distributed via google form to consumers as many as 50 questionnaires. The statistical method used Multiple Linear Regression Analysis and obtained the equation Y = 0.265X1 + 0.326X2 +0.478X3. The results showed that partially electronic word of mouth (e-WOM), product quality and price had a significant and positive effect on purchase intention. Purchase intention is explained by electronic word of mouth (e-WOM), product quality and price are 73.1%, while 26.9% is explained by other variables not examined in this study.

The aims of this research was to determine the influence of Service Quality and Corporate Image on Customers Satisfaction toward BPJS Ketenagakerjaan KCP Kendal. The methods of data collection are interview, questionnaires, and literature review. The questionnaires used is Differential Semantik with 5-point scale and the sample collection method is accidental sampling with 100 of customers at BPJS Ketenagakerjaan KCP Kendal. The analysis technique used in this research are validity test, reliability test, normality test, heteroskedastisity test, multicolinearity test, linearity test, multiple linear regression, t test, F test and coefficient of determination. Based on calculations using SPSS version 23, the result of this research showes that the regression equation was Y = 1,165 + 0,190 X1 + 0,453 X2. The result of this study explaines that the variable service quality and corporate image has positive and significant effect on customer satisfaction. The coefficient of determination in this research was 0,741, which means service quality and corporate image affect the variable of customer satisfaction by 74,1%, while the rest are influenced by other variables outside this regression model.

The purposed of this research to analyze employee performance, especially in the office of Pertamina MOR IV Semarang. This research used variables work motivation, work competence, and work facilities as independent variables that affect employee performance as the dependent variable. Sample used 102 employees of the office of Pertamina MOR IV Semarang and using the incidental sampling method, the study was using multiple regression analyze to. The results showed that work motivation, work competence, and work facilities had influences toward employee work performance. Motivation variable has Coefficient regression value of 0.285, competency is 0.238, and working facility is 0.273. Among the three independent variables, motivation has the largest effect on employee performance at PT. Pertamina MOR IV Semarang