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To systemize existing methods for quality assessment and design of websites of educational organizations. To conduct as review of existing criteria for quality assessment of educational organization websites, their ratings. To consider existing restrictions in the design of educational organization web-sites, the means for their creation and their structure organization methods. Methods: Analysis of existing quality ratings of educational organization web-sites, requirements for their design from legislation view as well as of up-todate trends of web-design. Analysis of methods of web-site structure organization. Results: Conclusion was made on the quality importance of university website in terms of a content, structure and working quality for shaping educational institution image. Combining folksonomic and taxonomic approaches is proposed at structure design of website. The importance of using modern design tools to get a possibility for web-site functionality expansion is indicated. Practical significance: The proposed steps can allow to create a comprehensive ecosystem on web-site basis which providing for a big number of functions to satisfy educational process participants’ needs as well as better qualitive delivery of information to target audience.