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The article discusses the universal and culturally-specific features and linguistic means of the political cartoon in the Arabic and French languages. Political cartoon is a universal tool for political dialogue between government and society, a reflection or reaction of society to a certain political event, series of events, or a person of national or world level. The goals and objectives of political cartoon, its mechanism of influence on the addressee, and its genre identity have a common tradition and common components. The study of the phenomenon of a political cartoon in various linguistic cultures is an area of relevant multidisciplinary research, primarily because the authors creative principle at the level of text and drawing interacts in the political cartoon with tradition and its genre framework, producing a capacious multilayer creolized text, the decoding of which requires from the addressee the presence of linguistic, logical and extralinguistic (primarily political and historical) presuppositions and the skills to analyze it. The object of the proposed work is a modern political cartoon in Arabic and French. The subject of the research is structural, lexical-semantic, pragmatic and cultural-specific characteristics of the creolized text of a political cartoon in the Arabic and French languages. The purpose of the work is to identify universal and culturally specific features of a cartoon on a political leader or an event at the iconic and verbal level in each of the languages under consideration. For the first time in Russian linguistics the presented study carries out a comparative analysis of the political cartoon in the Arabic and French languages and describes its universal features and cultural-specific peculiarities.

The actuality of the article is conditioned by the significant role of game elements in language functioning and in teaching linguistic disciplines, as well as by the importance of computer technology in modern society. The purpose of the article is to compare the logic (i.e. organization, structure) of a role-playing computer game (RPG) and communicative and research activity. The results of this comparison can be used in teaching a language and in linguistic studies. The research material includes the terms from the RPG sphere, language units and rules which are used in language activities. The research methods are observation and description, realized by the means of comparison and modeling, as well as of semiotic methods. The article analyzes semantic and structural connection between RPG elements (the personage, abilities and skills of the personage, quests, resources, research and development) and elements and patterns of communicative and research activity (communicator, language abilities and skills, the purpose of communication, language means). The functional similarity between the objects being compared on the base of universal RPG semiotics and language functioning is pointed out. It is shown how RPG logic helps to perform linguistic tasks on the example of Russian grammar categories (singular and plural forms of nouns, lexical and grammatical categories of adjectives). The author presents exercises for teaching the Russian language where pupils’ activity implicitly includes RPG logic.

The article deals with the specific character of the addresser’s category and his embodiment in the genre of media feature article. In particular, the repertoire of direct and indirect split-level linguistic markers of the author’s ego representation is defined; their quantitative indicators, as well as lingvopragmatic characteristics are revealed.

At the present stage of development of the language means of expression of emotional states gain the special importance. Object of research are language means of expression of an emotional state “irritation” in works of writers-bilingual of Kazakhstan. Fragments of the texts describing an emotional state “irritation” are given as examples.