1. Albertsons adds to private-label flurry with Overjoyed.
- Author
-
Lalley, Heather
- Subjects
POTATO chips ,CONSUMERS ,MARSHMALLOW (Confectionery) ,BRANDING (Marketing) ,PRICE inflation - Abstract
Albertsons, a grocery retailer based in Boise, has launched a new private-label line called Overjoyed. The line includes a variety of colorful treats and homegoods, such as cupcakes, trail mixes, candles, and cupcake liners. The retailer aims to help customers create emotional connections and lasting memories through these products. This launch comes amidst a trend of retailers introducing their own private-label lines, including Grocery Outlet, Walmart, and Target. Albertsons' Overjoyed line will also include Halloween offerings, such as decorate-your-own graveyard cookie kits. [Extracted from the article]
- Published
- 2024