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The article discusses visual issues caused by mild traumatic brain injury (mTBI) and why optometrists should seek mTBI patients. Blurred vision, convergence insufficiency and double vision are some issues involved in mTBI which Mike Peters, an Optometry doctor and sports vision specialist said optometrists have command and expertise in. Reasons why mTBI patients should be pursued include mTBI as a serious health problem, to improve practice revenue and, personal and professional fulfillment.

The article offers pointers on how to attract and retain ocular allergy patients. The author reports that more than 20% of Americans are afflicted with ocular allergies. Furthermore, he cites the report by the U.S. Third National Health and Nutrition Examination Survey (NHANES III) which showed that 40% of U.S. adults reported the incidence of watery and itchy eyes throughout one year. These figures, he claims, should not be taken for granted. He also suggests the need to educate current and potential patients.

The article offers advice for optometrists on office design. Barbara Wright Design notes that poor design choices can be detrimental to staff productivity. Some offices fail because the practitioner's initial design did not accommodate for technological innovations, such as new diagnostic equipment or computers. A cluttered and disorganized-looking office can translate to patients that the residing optometrist is a cluttered and disorganized practitioner.

The article presents five ergonomic tips that may help alleviate the strain of practicing optometry. Optometrists should use a height-adjustable stool and/or table to enable them to firmly plant their feet on the ground. Avoid sitting side-saddle when facing the patient. Optometrists should have right- and left-handed examination rooms.

The article presents ways on how to make the practice of an optometrist profitable. An optometrist should determine what types of services to offer in order to attract patients in an area. Checking other practices can give ideas on how to pull patients away from the competition. The author says that marketing externally is also important. This can be done through direct mail, advertisements or e-mail.

The article reports on the plan of pharmaceutical group, Actavis, to acquire Allergan to become one of the 10 largest drug makers in the world. Topics covered include thoughts from Allergan Chief Executive Officer David E.I. Pyott on the acquisition, the budget of Actavis for 2015 in research and development according to company president Brent Saunders, and the advantages offered by the merged firm in terms of supply chain and order fulfillment.

The article reports on the adoption of augmented reality (AR) technology for eyewear. A spectacle-like device called Project Glass, which is capable of projecting various smart applications through an ophthalmic lens, was disclosed by Internet company Google Inc. A so-called wearable computing is being investigated by software developer Michael Abrash for video game company Valve Software. AR contact lenses (CL) are being developed by professor Babak Parvis and Semprius Inc.

The article discusses the steps taken by the ophthalmic society in Florida to develop methods to prevent and cure the Zika virus.