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Climate change is altering the phenology of trophically linked organisms, leading to increased asynchrony between species with unknown consequences for ecosystem services. Although phenological mismatches are reported from several ecosystems, experimental evidence for altering multiple ecosystem services is hardly available. We examined how the phenological shift of apple trees affected the abundance and diversity of pollinators, generalist and specialist herbivores and predatory arthropods. We stored potted apple trees in the greenhouse or cold store in early spring before transferring them into orchards to cause mismatches and sampled arthropods on the trees repeatedly. Assemblages of pollinators on the manipulated and control trees differed markedly, but their overall abundance was similar indicating a potential insurance effect of wild bee diversity to ensure fruit set in flower-pollinator mismatch conditions. Specialized herbivores were almost absent from manipulated trees, while less-specialized ones showed diverse responses, confirming the expectation that more specialized interactions are more vulnerable to phenological mismatch. Natural enemies also responded to shifted apple tree phenology and the abundance of their prey. While arthropod abundances either declined or increased, species diversity tended to be lower on apple trees with shifted phenology. Our study indicates novel results on the role of biodiversity and specialization in plant-insect mismatch situations.