119 results on '"brand awareness"'
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2. Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
3. Seeing Is Believing: University Websites
4. Characteristics and Analysis of Other Intangible Organisational Resources
5. 'Chineseness' in Luxury: Future Challenges and Perspectives
6. The Identity of International Luxury Brands
7. Conclusion
8. The Chinese Luxury Client: Current Profile and New Attitudes
9. Introduction
10. The Impact of Cultural Values and Habits on the Luxury Market
11. Marketing Mix
12. Brand Relationships in the Commodity Market
13. Celebrity Branding in Asia
14. The Legacy of WRC Cars
15. The digital market and the main objectives of digital marketing
16. Measuring paid media
17. The Evolution of Luxury Consumption in China
18. Alcohol Advertising and Young People
19. Investigating Olympic Sponsorship: A Contemporary Review of Selected Activation and Achievement
20. The Brand: What it is, how it Builds Value and why we Grow Fond of it
21. Ultimo Software Solutions
22. The Birth of the Low-Cost Phenomenon
23. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
24. The Business to Consumer Route : Leveraging B2B Strengths in B2C Markets
25. The Positive Campaign Route : Overcoming Negative Country-of-Origin Associations
26. Understanding the fundamentals of the luxury industry
27. Geely’s Internationalization and Volvo’s Acquisition
28. Marketing Cooperation and Public Policy in Italian Networks of Fashion Firms
29. Strategy and Communication: The Missing Link
30. Alcohol Advertising and Youth Drinking Behaviour
31. Orientations towards Alcohol Advertisements
32. The Power of One and the Power of Many
33. Pouring wines in new ways: marketing on the Web 1.0
34. Strategic Corporate Re-branding
35. What Makes a Good Advertisement?
36. B
37. A
38. S
39. Motorsport Going Global
40. Celebrity Branding in Asia
41. Turning values information into insight
42. Conclusions and Implications for Future Research and Marketing Strategy
43. Automatic-Unconscious Process Models of Primary Choice
44. The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study
45. Sonic language
46. Winning reputation case studies: learning from the best
47. Measuring the value of the corporate brand
48. Branding
49. The Marketing Process
50. Investing in the Brand-Customer Relationship
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