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Exploring the markets in developing nations, as a business opportunity, has become attractive to multinational enterprises (MNEs) in recent years. This chapter connects the “base of the pyramid” (BOP) perspective with a case study of one of India’s oldest nongovernmental organization’s (NGO) attempts to accessing global customers and markets via e-commerce. It contributes to the nascent literature about the experience of grass-root-level organizations in using technology to seek global consumers. The chapter uses the backdrop of the booming Chinese and Indian e-commerce industries to present its point of view through a model that presents the inter-linkages among the MNEs operating in international markets and the developing economies.