170 results on '"BRAND extension"'
Search Results
2. B2B Brand Extension to the B2C Market—The Case of the ICT Industry in Taiwan
3. Interventions: Reimagining Advertising
4. Branding Youth Space: British Youth Strands and Channels
5. The effects of nostalgia marketing on consumers’ brand extension evaluation
6. Oneself as Another
7. Simplexities
8. A New Consumer Brand Relationships Framework
9. Role of Brands When Children Share Snacks
10. Successful Asian Brand Cases
11. The environment for luxury
12. Commitment 9: Give Your Value Proposition the Four Design Drivers
13. Who Is Like unto the Beast? Tall Tales of Fail Whales
14. Consumer Agency and Brand Culture
15. On Luxury Strategizing
16. Tesla Motors, The Reinvention Of The Luxury Sports Car Industry
17. From Authority to Lifestyle: A Mapping of Symbol Intensive Brands
18. Brand Marketing at a Time of Heightened Price Sensitivity
19. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
20. Brand Extensions in the Luxury Industry
21. The Evolution of the Luxury Market: Stairway to Heaven?
22. Introduction
23. The Economy of Meta-luxury
24. Focus
25. Strengthening Brand America’s Reputation Through Cooperation
26. Challenges in the Mediatization of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company
27. Children as Consumers
28. Sticking to Your Roots
29. A Relationship Brand History in Review
30. New Brand Extensions
31. A Brand Peaks
32. A Changing World
33. A Changing of the Guard
34. A Change of Course
35. Growth Explosion
36. Living the Brand
37. Nurturing a Brand
38. Defending the Brand
39. The First Brand Extensions
40. A Brand is Born
41. The Futurist’s Review
42. Building a Frame of Reference Between Advantages and Parity
43. The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity
44. Harry Potter’s Influence Online
45. Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?
46. The Value Of a Good Product: Setting the Stage for Marketing and Promotion
47. What is Next for Harry Potter and the World Affected by the Boy Who Lived?
48. The female brain
49. C
50. S
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