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The availability of women willing to donate eggs in Spain is one of the cornerstones that has led the country to become the most desirable European destination for cross-border reproductive care. The reasons for this success are usually attributed to legal and socioeconomic conditions. Much less attention has been paid to the online strategies that fertility clinics in Spain use to inform and recruit young women to become egg providers. This paper addresses this gap by analysing online communication strategies in egg donors' websites and social media. The narratives and rationalities they underpin are conceptualised as revealing 'sociotechnical imaginaries' around egg donation which coproduce new societal interests among young women. The results show that the language used recycles and repurposes egg donors' motivations towards a normative discourse that puts altruism at the core, while, at the same time, explanations of medical processes and risks generate incomplete and misleading narratives. Finally, this paper describes how these discourses are embedded in a particular kind of branding where not only the notion of altruism is produced but also a complete identity framework. In this framework, donating eggs would not just be an act of solidarity, but would also imply belonging to a community of progressive empowered women, in control over their bodies and with modern consumption capacity: a neoliberal rationality of optimization, self-care and consumerism as forms of liberation. [ABSTRACT FROM AUTHOR]

In this paper, I consider how the 'new hysteria' of uterus transplants (UTx) continues traditions of medical experimentation focussed upon the correction of the defective female body. Media accounts of 'first' UTx events in the US are analysed to describe the narrative 'anchors' used in these accounts. In Sweden and Denmark, UTx is presented within the media as a means to avoid surrogacy, while in the US UTx is constructed as an alternate choice to surrogacy in keeping with the US emphasis on neoliberal choices. These differing approaches to surrogacy and UTx reflect the different social contexts. In media accounts, risks are minimised and success is emphasised, and the potentials of UTx for non-heteronormative reproduction are not mentioned. Despite parallels with other forms of transplantation and surrogacy markets, public representations avoid the potential of a future UTx market. [ABSTRACT FROM AUTHOR]

Numerous attempts have been made to reform Thailand's restrictive abortion laws. Andrea Whittaker outlines key organizations and institutions involved in reform advocacy and reviews current strategies and prospects for change. Current advocacy networks are active and increasingly effective at lobbying for reform and present an alternate model of advocacy within a conservative political climate. She finds that the push for reform has been argued on public health grounds, but most recently the notion of reproductive rights is being used to argue for the links between the abortion issue and broader health and social issues facing women. [ABSTRACT FROM AUTHOR]