1. Newspapers, Radio, and the Business of Media in the United States.
- Author
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Stamm, Michael
- Subjects
- *
NEWSPAPERS , *RADIO advertising , *DIGITAL media , *ECONOMICS , *HISTORY - Abstract
The article looks at mass media in the U.S. in the context of business history, specifically the challenges faced by newspapers as electronic media advances. The author details the history of radio broadcasting by newspapers in the U.S. beginning in August 1920. The aspirations of newspaper tycoon William Randolph Hearst to own radio stations in every city where he owned a newspaper are mentioned. The article addresses the use of multimedia brand promotion. The "Amos 'n' Andy" radio program and its advertisements are talked about. The article also discusses the business model of the "Chicago Tribune" newspaper.
- Published
- 2010
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