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The article discusses African American modeling agencies and charm schools in the U.S. following World War II. The negative depiction of African American women before the war is examined. The influence of charm school owners Ophelia DeVore and Barbara Watson is talked about. The author argues that the charm schools reinforced middle class expectations of social behavior and white aesthetic beauty standards. DeVore's opinions concerning racist characterizations of African Americans are mentioned. Race discrimination within the U.S. fashion and advertising industry is also addressed.

Discusses the sexual etiquette developed in advice columns in magazines popular among teenage women. Limitation of women's sociality and sexuality within defined heterosexual norms and practices; Encouragement of women to be sex objects and teachers of interpersonal communication rather than lovers and partners; Subordination of self for others.