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A pandemic like COVID-19 that has the capacity to turn any economy upside down will always have a significant influence on the social Behavior and habits of population all over the world. COVID-19 pandemic is a historic challenge for any economy to overcome as they have no prior preparation. Lack of testing kits, insufficient ventilators and community spread has forced countries to impose indefinite shutdown that has made major markets to suffer. The goal of this paper is to study the buying behavior of consumers during covid-19. This paper also focuses on the factors that influence consumer’s behavior and perceptions during the pandemic. A quantitative view has been adopted to achieve the objectives of the study. With limited online buying options and higher risk of getting infected with brick & mortar shopping, it is important to understand consumer buying Behavior that can help policy makers, manufacturers, and companies to better deal with similar crisis in the future.

With the financial development of any country in rapid growth manner, the function of the banking sector is gaining importance. In an agitated bidding markets, all the commercial banks in India were confronted towards the challenging tasks in favor of holding on to the prevailing customers as well as fascinating novel customers. There exist struggle in describing customer value owing to its complexity, moreover it is necessary for the long term profitability as well as productivity. Thus, Bankers must make maximizing the value of customer, an unambiguous and assessed business goal. Many businesses have capitalized in huge customer databases to monitor, understand, and impact customer behavior. The subsequent information is cast-off to obtain and recall customers as well as to bring out the behavior of customer with the marketing approaches like the value of all present and upcoming customers are enhanced. A conceptual foundation is a tool which can aid the managers in manipulating the distribution approaches in a value-based field. The representation can guide executive thinking in framing the value of customer in a system of banking. This paper conceptualizes the value of customer in a dissemination system as the interactions among customer service, costs, acquisition factors, and customer feedback.