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The article focuses on billionaire Nevada businessmen Joe and Gavin Maloof, president and vice chairman, respectively, of the Maloof Companies, and owners of the Sacramento Kings professional basketball franchise. The two were instrumental in bringing the National Basketball Association's All-Star Game festivities to Las Vegas, Nevada. Topics of discussion include the family's rise to business prominence, their successful ownership of the Kings, and the roles of the other Maloof siblings. INSET: You Can Bet on It.

The article discusses the Tournament of Champions golf event which was held at the Desert Inn Country Club in Las Vegas, Nevada. The tournament had 27 players as participants with Jack Nicklaus winning the contest and earning a cash prize of 13,000 U.S. dollars. The author says that the cash prize might pale in comparison to 1963 standards but for the golfers, the real attraction was the free room and board for the contestants and their wives, plus the after-lunch tee off time giving them enough opportunities to enjoy Vegas at night.

The article profiles Las Vegas, Nevada oddsmaker or sports bookie, Jimmie Snyder. According to Snyder, the bookmaking profession has been unfairly branded as illegal and disreputable. The author reveals that sports betting is legal in Las Vegas as long as wagers are done in licensed venues. He also reports that 95 percent of sports betting in Las Vegas were done man to man to avoid tax. Snyder has asserted that a bettor should be able to assess the mental attitude of a team to win the bet.

The article reports on the victory of Don January in the Tournament of Champions which was held in Las Vegas, Nevada. According to the article, the prize money for the said golf tournament was 30,000 U.S. dollars. It reveals that January struggled with a stomach illness during the tournament but still managed to win the game. January defeated Bob Goalby, the Masters champion.