1. Testing for Hierarchical Structure and Priming Effects Among Individual Value Choices.
- Author
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Jacoby, William G.
- Subjects
- *
SOCIAL values , *POLITICAL science , *SOCIAL sciences ,UNITED States politics & government - Abstract
Longstanding psychological theories have stressed that individual value preferences are very stable, highly structured and broadly applicable to virtually all situational contexts. But, recent research in political science suggests that value choices may be relatively malleable and susceptible to contextual effects. This paper uses some unique data obtained from an internet survey in order to address the important issues raised by these potentially conflicting perspectives. The method of triads is used to obtain replicated pairwise value choices from respondents, subject to an experimental manipulation which primed particular values and value conflicts. The empirical results show that most people do make consistent pairwise choices among values. Furthermore, most individuals' sets of pairwise choices are fullytransitive, meaning that they can be assembled into hierarchical structures. Finally, value choices are largely impervious to priming effects. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2008