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Title: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer). Number of pages: 50 Author: Hilda Engstrand Tutor: Lowe Hedman Course: Media and Communication Studies C Period: Fall Semester 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University. Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market. Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information. Main results: That the mobile-tv-markets growth is a result of several driving forces. Political regulation is an important force that can make a difference in how and when the mobile-tv-market will expand. My research has also showed that it is beneficial if operators on the market co-operate in different ways. Keywords: Mobile TV, Communication Techniques, Political Regulation, Broadcast Standards, New Media

Title: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer). Number of pages: 50 Author: Hilda Engstrand Tutor: Lowe Hedman Course: Media and Communication Studies C Period: Fall Semester 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University. Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market. Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information. Main results: That the mobile-tv-markets growth is a result of several driving forces. Political regulation is an important force that can make a difference in how and when the mobile-tv-market will expand. My research has also showed that it is beneficial if operators on the market co-operate in different ways. Keywords: Mobile TV, Communication Techniques, Political Regulation, Broadcast Standards, New Media