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The article discusses ways in which libraries often confuse patrons by using professional jargon and designing products and services which are intimidating to users. The author argues that by incorporating aspects of the Web 2.0 revolution (or evolution) libraries can more effectively communicate with patrons and present resources in a more comprehensible way. INSET: DESIGN FOR EXPERIENCE.

The article offers the perspective of a library and information science (LIS) educator on academic librarianship and library employment as of April 2014. The article notes that LIS-trained people are leaving the profession to work in non-library jobs because of professional isolation, lack of support from their colleagues, and workplace alienation. It also states that experienced academic library personnel should mentor the new professionals.

The article offers the author's insights on the secret of data curation among data scientists. Topics discussed the Research Data Services (RDS) group, the necessity for data scientists to have a range of skills, like computing skills and domain expertise, and the disciplinary knowledge is needed for data management. Also mentioned authors Sheridan Brown and Alma Swan.