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Prior knowledge alters perception already on early levels of processing. For instance, judging the display size of an object is affected by its familiar size. Using functional magnetic resonance imaging, we investigated the neural processes involved in resolving ambiguities between familiar object size and physical object size in 33 healthy human subjects. The familiar size was either small or large, and the object was displayed as either small or large. Thus, the size of the displayed object was either congruent or incongruent with its internally stored canonical size representation. Subjects were asked to indicate where the stimuli appeared on the screen as quickly and accurately as possible, thereby ensuring that differential activations cannot be ascribed to explicit object size judgments. Incongruent (relative to congruent) object displays were associated with enhanced activation of the right intraparietal sulcus (IPS). These data are consistent with but extend previous patient studies, which found the right parietal cortex involved in matching visual objects presented atypically to prototypical object representations, suggesting that the right IPS supports view normalization of objects. In a second experiment, using a parametric design, a region-of-interest analysis supported this notion by showing that increases in size mismatch between the displayed size of an object and its familiar viewing size were associated with an increased right IPS activation. We conclude that the right IPS performs view normalization of mismatched information about the internally stored prototypical size and the current viewing size of an object.

Bishop Berkeley suggested that the distance of an object can be estimated if the object’s size is familiar to the observer. It has been suggested that humans can perceive the distance of the object by using such “familiarity” information, but most or many of the prior experiments that found an effect of familiarity were not designed to minimize or eliminate potential influences of: higher cognitive factors on the observers’ responses, or the influences of low-level image features in the visual stimuli used. We looked for the familiarity effect in two experiments conducted both in Russia and Japan. The visual stimuli used were images of three coins used in Russia and Japan. The participants’ depth perception was measured with a multiple-choice task testing the perceived depth-order of the coins. Our expectation was that any effect of “familiarity” on depth perception would only be observed with the coins of the participant’s country. We expected a substantial familiarity effect based on our meta-analysis of the “familiarity” effects observed in prior experiments. But, our results in both experiments showed that the familiarity effect was virtually zero. These findings suggest that the importance of a familiarity effect in depth perception should be reconsidered.