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The paper presents the results of a study on the attractiveness to tourists and natives of the cultural qualities of coastal towns on The Pomeranian Way of St. James that are members of the Cittaslow network. Attention to the quality of urban life is inscribed in the development policies of towns applying to join the Cittaslow movement. In order to join the network (apart from the size criterion), towns need to meet a minimum of 50% plus one of the 72 criteria grouped into seven categories. One of the category is Quality of Urban Life Policy, so the towns applying to join Cittaslow commit themselves to actions aimed at improving the quality of urban life. The study on the attractiveness of cultural qualities of towns to tourists and natives was conducted using the author’s BRB method, whose added value is its universality and the possibility to study small towns regardless of their membership in the Cittaslow network. BRB is an acronym that stands for BUILDINGS, RELATIONSHIPS, BALANCE, and comprises three scopes of activities: BUILDINGS (iconic building and important sites where the inhabitants and the tourists are present); RELATIONSHIPS (the visual effects of the relations between the inhabitants and the town) and BALANCE (solutions that implement modern technologies). This method enables identification of places that are important to the inhabitants, where urban life takes place and which are often created with the involvement of the inhabitants. These are often the same spaces as those that attract tourists and perhaps stimulate them the desire to visit the town again (BRB—be right back). The aim of the BRB method is shown the attractiveness of small towns. The study has shown that the characteristic feature of Polish Cittaslow towns is their diversity: the architectural attractiveness of three towns is high both to tourists and natives. On the other hand, the urban attractiveness of the examined towns is an insufficient. [ABSTRACT FROM AUTHOR]

The attractiveness of a tourist destination is derived from multiple material and immaterial elements. Cinema is both a tourist communication channel and provides a target market for a destination. Many regions offer a great variety of potential locations desirable for their scenic beauty and artistic and monumental heritage. The main aim of this paper is to analyze the concept of sustainable tourism as a pillar of the contemporary cinematic discourse on pilgrimage routes, combining theoretical and empirical methodologies. It begins by analyzing how, given their power, images are narrative instruments that assume a true performative value of geographical reality. The research then focuses on the cinematographic space and visual cinematographic discourse. The case study is sustainable tourism along the Way of St. James (Spain). The material is a corpus of two documentary films. Their moviescapes highlight the presence of a sustainable filmic theorem within a potential cinematic genre—pilgrimage movies. Thus, this study contributes to the investigation of how sustainable pilgrimage tourism practices are used in cinematic production as a possible movie theorem. It presents a conclusive critical evaluation of the role and message of these moviescapes. [ABSTRACT FROM AUTHOR]