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This article investigates the perspectives of managers on green marketing strategies in the oil and gas industry, a critical global concern given that a significant portion of historical industrial greenhouse gas emissions can be traced back to a few oil and gas companies. Employing Q methodology and its subjective operant theory for a nuanced qualitative and quantitative approach, the research builds a Q-sample through a literature review and in-depth interviews with nine experienced Iraqi managers. The P-sample includes 20 senior, middle managers, and supervisors in Iraq's oil and gas sector. The study identifies five distinct viewpoints among Iraqi managers regarding green marketing strategy adoption: (1) opponents and skeptics; (2) environmental advocates; (3) public opinion advocates; (4) government adherents; and (5) forward-thinking visionaries. The findings contribute valuable insights into the challenges and opportunities associated with implementing green marketing strategies in a region marked by environmental concerns and economic imperatives. This research not only enhances understanding but also informs policymaking, guides businesses in formulating more effective sustainable strategies, and encourages environmental responsibility within the Iraqi corporate landscape. [ABSTRACT FROM AUTHOR]

This paper questions the evaluation of innovation systems and innovation measurements and the effectiveness of innovation policies applied at the territorial level by assessing whether the existing European regional scoreboard is effective in providing accurate inputs for decision-makers in mountainous regions. The aim of the research is to provide, through comparative analysis by using statistical multi-methods of two mountainous macro-regions (the Alps and the Carpathians), a possible and available path to develop novel perspectives and alternative views on innovation systems' performance for informed and territorial-based policy making by using the indicators of the Regional Innovation Scoreboard. The methodology used includes descriptive statistics, chi-square bivariate test, Student's t test, one-way ANOVA with Bonferroni post hoc multiple comparisons, multilinear regression analysis, and decision tree with CRT (classification and regression trees) algorithm. Our results emphasize the similarities and differences between the Alpine and Carpathian mountain regions, find the best predictors for each mountain region, and provide a scientific basis for the development of a holistic approach linking measurement theory, innovation systems, innovation policies, and their territorial approach toward sustainable development of mountain areas. The paper's contribution is relevant in the context of remote, rural, and mountain areas, which are usually left behind in terms of innovation chances and in the context of the COVID-19 aftermath with budget constraints. The present results are pertinent for designing effective smart specialization strategies in these regions due to the difficulties that most remote areas and less developed regions are facing in developing innovation policies. [ABSTRACT FROM AUTHOR]

The study involves a comparative analysis of cultural tourism in Bucharest and Paris to identify the main aspects of sustainable cultural tourism. A set of six characteristics (civil monuments and architectural assemblies, religious monuments and architectural assemblies, festivals, personalities, digitization of tourism, and cultural and educational institutions) was analyzed for both cities. For this purpose, the Benchmarking analysis, the SWOT analysis, and the Pareto analysis were used. The research results highlight the importance of a careful analysis of the categories and sub-categories identified for cultural tourism in the two cities, focusing on the situation in Bucharest to identify ways to improve the promotion and capitalization of cultural tourism and increase sustainability. The obtained results showed that cultural tourism in Bucharest is deficient in aspects such as Monuments and civil architecture and religious, and architectural monuments. [ABSTRACT FROM AUTHOR]