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This study investigates the interplay between Corporate Social Responsibility (CSR) engagement and pricing strategies in shaping consumer purchase intentions in the fast fashion industry. Using a scenario-based experimental design with 267 participants, this research explores how different levels of CSR and two distinct price points influence purchasing behavior. Additionally, the moderating effects of individual differences, such as consumer wealth, motivations for sustainable behavior, and income, are examined. The findings indicate that higher levels of CSR engagement significantly enhance purchase intentions, particularly when combined with higher price points, perhaps due to consumer perceptions of CSR programs associated with more expensive brands as more authentic. However, price remains a critical factor for lower-income consumers, revealing an "ethical consumption gap" where affordability outweighs ethical concerns. Extrinsic motivations, such as social pressure, strongly influence wealthier consumers' decisions, while intrinsic motivations show a more complex relationship with purchasing behavior. The findings provide practical insights for fast fashion brands, suggesting that aligning CSR with competitive pricing and authentic messaging is crucial for appealing to both price-sensitive and ethically conscious consumers. [ABSTRACT FROM AUTHOR]

The clothing industry has experienced global and sustained growth in the last decades due, among other factors, to the decentralisation of production in this sector and its consequent lowering of prices, but also to the effect of the unceasing demand that fashion generates. Simultaneously, the number of people employed in the textile sector has been growing in economically developing countries under precarious labour conditions. The objective of this study is to analyse the level of knowledge and awareness of the Spanish population about the working conditions in clothing manufacturing at production sites. To achieve this, we applied statistical analysis to data collected from a sample (n = 3000) of Spanish fashion consumers. The main results show a society with a high degree of concern for labour conditions in the textile sector, as well as for the environmental repercussions triggered by this type of production. Considering the differences based on socio-demographic variables, we find that women, older consumers, and respondents with higher education show a greater degree of concern about the working conditions in the clothing industry. Along the same lines, respondents who are ideologically left wing present a higher degree of concern than respondents from the extreme right. [ABSTRACT FROM AUTHOR]

The rise of "fast fashion" has driven up the production of low-cost, short-lived clothing, significantly increasing global textile fiber production and, consequently, exacerbating environmental pollution. This study investigated the ecotoxicological effects of different types of anthropogenic microfibers—cotton, polyester, and mixed fibers (50% cotton: 50% polyester)—on marine organisms, specifically sea urchin embryos. All tested fibers exhibited toxicity, with cotton fibers causing notable effects on embryonic development even at environmentally relevant concentrations. The research also simulated a scenario where microfibers were immersed in seawater for 30 days to assess changes in toxicity over time. The results showed that the toxicity of microfibers increased with both concentration and exposure duration, with polyester being the most toxic among the fibers tested. Although synthetic fibers have been the primary focus of previous research, this study highlights that natural fibers like cotton, which are often overlooked, can also be toxic due to the presence of harmful additives. These natural fibers, despite decomposing faster than synthetic ones, can persist in aquatic environments for extended periods. The findings underline the critical need for further research on both natural and synthetic microfibers to understand their environmental impact and potential threats to marine ecosystems and sea urchin populations. [ABSTRACT FROM AUTHOR]

The textile industry, fueled by the "fast fashion" phenomenon, contributes significantly to environmental, social, and economic degradation through the rapid turnover of styles, leading to substantial waste as consumers frequently discard garments. This cycle of consumption and production is linked to the social demand added to purchase income, demonstrating the urgent need for sustainable interventions. The main objective of this study is to carry out a systematic review of the literature to identify and critically evaluate circular economy strategies implemented in the textile industry. This study conducted a systematic review of circular economy strategies in the textile industry using the PRISMA methodology. Our search spanned a ten-year period, examining 88 articles, from which 55 were selected as pertinent. The primary strategies identified include reuse, recycling, repair, and reduction, each of which is assessed through environmental, social, and economic lenses. Reuse is crucial for reducing impacts and waste, yet it is hampered by insufficient consumer incentives. Recycling shows promise but is hindered by technological and awareness barriers. Repair contributes to extending the lifespan of garments, thereby reducing the need for new production, although it encounters challenges in terms of service accessibility and consumer knowledge. The reduction involves the search for better and more sustainable materials, with the main barrier being the fast fashion. The findings suggest that reuse is not only economically viable but also capable of lessening social inequality. Recycling, however, necessitates substantial investments and the development of supportive policies. Repair, on the other hand, significantly lessens the environmental impact and can spur new economic opportunities and employment. Despite these hurdles, these strategies present viable pathways toward a more sustainable textile industry. However, achieving this requires a paradigm shift in both consumer behavior and corporate practices to embrace and optimize circular economy practices within the sector. [ABSTRACT FROM AUTHOR]

The clothing industry is a hotbed for exploitative working conditions and environmental damage, of which affluent global North countries remain a substantial driver. The circular economy is a potential solution to these issues, but its social implications remain unclear. Using the UK as a case study, this article analyses the global social impacts of a transition to circular clothing economies in the global North, finding these to be (almost) entirely dependent upon the intentions and design of the associated policies and governance, as well as broader socio-economic changes. Some aspects of a transition will be unambiguously good for some people; others will only be beneficial with careful governance. Moreover, entrenched global economic inequalities leave trade-offs borne largely by the global South, highlighting the need for circular economy research—its drive for localization notwithstanding—to look globally to consider how a fair transition can be achieved. [ABSTRACT FROM AUTHOR]

This exploratory study analyses the level of the development of the eight key competencies in sustainability of 237 students in the 7th–10th grades, when confronted with a real conflict situation associated with the production and consumption of 'fast fashion'. Their responses were categorised into four levels, representing the degree of development of each competence. The results reflect a low level of competence development, with no significant differences among academic year groups. The competence where the highest level of development was reached was the inter-personal competence, as students recognised that the consumption of fast fashion contributes to the labour exploitation of others. However, this did not prompt students to question the prevailing consumerist values in our society (values-thinking competence), their own practises (implementation competence), or their own contribution to the problem (intra-personal competence). Therefore, it seems necessary to address different socio-environmental issues, critically analyse our daily actions, and thus promote these competencies in sustainability in schools. These will enable students to actively participate in environmental conservation from the perspective of environmental and social justice. [ABSTRACT FROM AUTHOR]

With a reputation for offering stylish and on-trend clothing at pocket-friendly prices, fast fashion brands resonate with the economic realities faced by many Gen Z consumers. Gen Z consumers are not just a target consumer market but also a driving force shaping the future of the fashion industry. Their preferences, values, and behaviors impact trends, reshape retail practices, and influence the overall trajectory of the fashion landscape. The evolving discourse surrounding sustainability and conscious consumerism suggests that the future may see a recalibration of the fashion landscape, with Gen Z at the forefront of demanding more responsible and transparent practices from the fashion industry. Therefore, this study aimed to identify the factors significantly influencing U.S. Gen Z consumers' intentions to purchase fast fashion. Building on the theory of planned behavior, a research model for understanding Gen Z consumers' intentions to buy fast fashion is proposed. Attitude, subjective norms, perceived behavioral control, environmental knowledge, need for uniqueness, materialism, and fashion leadership are investigated as predictors. Moreover, we examined how environmental knowledge, need for uniqueness, materialism, and fashion leadership affect Gen Z consumers' attitudes toward fast fashion products. A total of 528 eligible responses were collected for analysis through a Qualtrics online survey. The proposed model's psychometric properties were evaluated, and the hypotheses were tested using the multiple regression method. It was found that attitude, perceived consumer effectiveness, environmental knowledge, and fashion leadership significantly influenced Gen Z consumers' intentions to shop fast fashion. Additionally, Gen Z consumers' environmental knowledge, need for uniqueness, and fashion leadership significantly affect their attitudes toward fast fashion. The research model demonstrated strong explanatory power, explaining 68.9% of the variance in Gen Z consumers' purchase intention toward fast fashion. [ABSTRACT FROM AUTHOR]

This paper aims to explore how digitalization can be used as a risk mitigation tool against pandemic-induced demand shocks, when customer movements and activities are constrained by government regulations. Due to the disrupting events of the COVID-19 pandemic, we opted for an exploratory study to uncover the risk mitigation capabilities of digitalization under these circumstances, using a fast fashion case company as an empirical example. Several interviews were conducted with middle and top managers at the company. Our empirical insights about the risk mitigation capabilities of digitalization suggest that, as COVID-19-like events may become more frequent in the future, digital tools offering certain mitigations against physical constraints should be valued more highly than they have been previously. We encourage decision makers to look at the risk mitigation capabilities of digital solutions and include those into the cost–benefit discussion when thinking about new investments. In this way, our paper fills a pragmatic gap in this field, and is expected to help companies to identify the key success factors for the successful implementation of a digital transformation. Because of our chosen research approach, the research results may lack generalizability. Further company-wide, industry-wide, and country-wide extension of this research is possible. [ABSTRACT FROM AUTHOR]

This paper contributes to the existing but scarce literature on customer-centric sustainability and measures consumers' perceptions of fast-fashion brands regarding economic, environmental, and social sustainability. Furthermore, it aims to test the impact of each dimension of customer–brand relationships, specifically brand trust, affective brand commitment, and continuance brand commitment. A research model and nine hypotheses were tested through multiple linear regressions using a convenience sample of 228 Portuguese fast-fashion consumers. It also provides additional insights into how consumers' perceptions of the three dimensions of sustainability might affect customer–brand relationships, namely brand trust and brand commitment. The results reveal a significant relationship between all dimensions of customer-centric sustainability and brand trust. Furthermore, economic sustainability and social sustainability were found to significantly predict effective brand commitment. Additionally, this study demonstrates that brand trust positively influences consumers' intentions to maintain long-term relationships with fast-fashion brands. The implications of the results are discussed in detail, shedding light on the importance of incorporating customer-centric sustainability practices into brand management strategies within the fast-fashion industry. Further elaboration and discussion of the results can be found in this study. [ABSTRACT FROM AUTHOR]

The present consumer behavior is manipulated by "fast fashion", where purchasing new, trendy, affordable clothes is preferred over recycling old ones. This changing mannerism has escalated the GHG emissions from the fashion industry. Energy-intensive raw material production, preparation, and processing contribute to considerable emissions. The management of the returned goods from the primary market and further processing through the secondary outlets indulge in reverse logistics. In this paper, efforts are made to minimize the total cost and the carbon emission amount during the process of managing the return articles from the primary market to the reverse distribution center, further processing of the articles at the secondary outlet, and the return of the unsold or excess articles from the secondary outlet. Reverse cross-docking has been implemented in managing the return articles, while environmental concerns over GHG emissions have been addressed by investing in green technology under a strict carbon cap policy. In this research, return articles from the primary and secondary markets, rework of the returned articles, and disposal of the impaired returned articles have been considered. The carbon emission cost at all stages of transportation, rework, or disposal has also been incorporated into this model. A constrained mixed integer linear programming model is proposed and solved considering green investment. A numerical example has been formulated to investigate the effect of green technology on the total cost. The results portray that, though the total cost increases by nearly 2% due to investment in green technology, it ensures a considerable drop of 23% in the carbon emission amount. Also, the result is successful in establishing that reverse cross-docking is a better option than traditional warehousing in terms of minimizing the cost. [ABSTRACT FROM AUTHOR]

This study aimed to contribute to the empirical literature on ethical fashion labelling. It investigates if complex, ethical, point-of-sale labels that 'rate' products' ethical status on an ordinal scale influence consumer evaluations of fast-fashion garments (a) in any significant way at all and (b) in a way that is consistent with their reported ethical scores. In an experiment, 400 consumers evaluated a set of four fast-fashion garments with two levels of the Tearfund ordinal ethical label, a generic binary ethical label and garments with no label. Purchase intention was the dependent variable. The presence of a Tearfund label promoted significantly higher fast-fashion garment purchase intention, whatever ethical status the label was indicating. Thus, the rating label did significantly influence fast-fashion garment purchase intention, but not in any useful way. This is a novel and significant finding that indicates that fashion ethical labels are evaluated by using similar subconscious heuristic decision processes to those found in fast-moving consumer goods (FMCG) markets. Ethical labels that rely on cognitive processing by the consumer may therefore be ineffective, and simpler iconic brand-like label systems that can support subconscious processing may be more useful in a fast-fashion setting. [ABSTRACT FROM AUTHOR]

The textile and fashion industry is the second industry (after aviation) that pollutes the planet the most, and it uses natural and human resources excessively and irresponsibly. Fast fashion harms the environment. Fast fashion stands for low quality, low prices, constantly updated supplies, and high consumption of natural resources and chemicals. Nowadays, however, the evolution in the fashion industry from fast and unsustainable models to sustainability and a circular economy is firmly established. Fashion industry representatives are paying more and more attention to corporate social responsibility, business ethics, the implementation of circular economy principles, and the technological transition from linear production to a circular economy. The aim of this article is to evaluate the attitude of young Lithuanian designers towards the implementation of circular economy principles in the fashion industry. A problematic question is raised: how do young Lithuanian designers perceive sustainable fashion in the context of a circular economy? A qualitative semi-structured interview was used to collect data for the empirical study. The analysis has shown that the transition of the textile and fashion industry to a circular economy is a rather complex process that requires knowledge, significant financial investment in technological change, and greater consumer purchasing power in the production of products based on a circular economy. Moreover, new brands in the fashion industry do not always have enough information to start a business in the fashion industry based on a circular economy. A qualitative study conducted in Lithuania using the interview method showed that young Lithuanian fashion designers are very positive about sustainability solutions in the fashion industry and try to link their developing fashion brand with sustainability, but this is done fragmentarily rather than consistently. Young fashion designers state that they lack the in-depth knowledge and money to develop a brand in a circular economy. In conclusion, young Lithuanian fashion designers strive to create a sustainable fashion brand and link their development activities to a circular economy in a fragmentary way. Even after the research has been conducted, the question of how to get fast fashion manufacturers to produce sustainable fashion in Lithuania remains open. [ABSTRACT FROM AUTHOR]

The large consumption of fast fashion brings many negative environmental impacts. Filipino consumers love and buy fast fashion because it is relatively cheap but trendy, and there are lots of fashionable designs to choose from. Despite the shortage in water supply and disposal issues of fast fashion, people still continue to purchase. The lack of awareness of consumers on sustainable fashion consumption led the researchers to conduct a study that aims to identify factors affecting Filipino consumers' buying decisions on fast fashion using the combined theory of planned behavior, elaboration likelihood model, and hedonic motivation. A total of 407 participants were gathered through a convenience sampling approach, and the data collected were analyzed using structural equation modeling (SEM). The result shows that attitude towards fast fashion is the highest contributing factor to purchase intention. While social media positively affects purchase intention, sustainability advocacy negatively impacts the consumers' intention to buy fast fashion. The awareness of sustainability leads to consumption reduction of fast fashion garments. Surprisingly, perceived product price and quality do not show a significant influence on purchase intention. Incorporating sustainability advocacy on social media may be a great strategy to encourage the sustainable consumption of fashion garments. The findings of this study could be a great tool to influence fashion companies and government institutions to promote sustainability awareness and transition marketing strategies to the sustainable consumption of fashion. [ABSTRACT FROM AUTHOR]

In this work, we propose a novel data-driven approach to recover missing or corrupted motion capture data, either in the form of 3D skeleton joints or 3D marker trajectories. We construct a knowledge-base that contains prior existing knowledge, which helps us to make it possible to infer missing or corrupted information of the motion capture data. We then build a kd-tree in parallel fashion on the GPU for fast search and retrieval of this already available knowledge in the form of nearest neighbors from the knowledge-base efficiently. We exploit the concept of histograms to organize the data and use an off-the-shelf radix sort algorithm to sort the keys within a single processor of GPU. We query the motion missing joints or markers, and as a result, we fetch a fixed number of nearest neighbors for the given input query motion. We employ an objective function with multiple error terms that substantially recover 3D joints or marker trajectories in parallel on the GPU. We perform comprehensive experiments to evaluate our approach quantitatively and qualitatively on publicly available motion capture datasets, namely CMU and HDM05. From the results, it is observed that the recovery of boxing, jumptwist, run, martial arts, salsa, and acrobatic motion sequences works best, while the recovery of motion sequences of kicking and jumping results in slightly larger errors. However, on average, our approach executes outstanding results. Generally, our approach outperforms all the competing state-of-the-art methods in the most test cases with different action sequences and executes reliable results with minimal errors and without any user interaction. [ABSTRACT FROM AUTHOR]

Mycelium-based composites (MBCs) are alternative biopolymers for designing sustainable furniture and other interior elements. These innovative biocomposites have many ecological advantages but present a new challenge in aesthetics and human product acceptance. Grown products, made using living mycelium and lignocellulosic substrates, are porous, have irregular surfaces and have irregular coloring. The natural origin of these types of materials and the fear of fungus can be a challenge. This research investigated the level of human acceptance of the new material. Respondents were students of architecture who can be considered as people involved in interior design and competent in the design field. Research has been performed on the authors' prototype products made from MBCs. Three complementary consumer tests were performed. The obtained results measured the human reactions and demonstrated to which extents products made of MBCs were "likeable" and their nonobvious aesthetics were acceptable to the public. The results showed that MBC materials generally had a positive or not-negative assessment. The responses after the pairwise comparison of the MBC with wall cladding samples pointed out the advantage of ceramic reference material above the MBC based on an overall assessment. The respondents also believed that the chamotte clay cladding would be easier to fit into the aesthetics of a modern interior and would in better accordance with its style. Although the MBC was less visually appealing, the respondents nevertheless found it more interesting, original, and environmentally friendly. The experiments suggested that the respondents had double standards regarding MBCs. MBCs were generally accepted as ecological, but not in their own homes. All of these results support current and future applications of MBCs for manufacturing items where enhanced aesthetics are required. [ABSTRACT FROM AUTHOR]

The objective of this research is to study the reasons for the growing impact of sustainable slow fashion brands in the fashion industry and, in particular, how they manage their communication and which digital strategies they employ. We applied a mixed research methodology: a comparative content analysis of qualitative and quantitative indicators, as well as in-depth interviews with 10 professionals and experts in fashion and digital communication, with the aim of contrasting their opinions with the results of the study. The five sustainable fashion brands (YosoLOVEamor, LIFEGIST, ECOALF, Alohas, and ECOOLOGY) chosen are distinguished by the fact that they base their business projects on social and environmental responsibility, and their Instagram accounts were studied over a period. This paper demonstrates the social interest in and concern for sustainability, ethics, and corporate social responsibility in the fashion industry. Additionally, it is evident that slow fashion brands need to have a good online strategy, as it is the future of fashion. No greenwashing was found, but sustainable fashion is a controversial issue with no regulation and a short history, so it has to develop. [ABSTRACT FROM AUTHOR]

The environmental price of fashion has been heavily scrutinised in recent years. Slow fashion, with its emphasis on quality, design, sustainability, ethicality and local craft heritage, represents an alternative to the harmful environmental and social impact of fast fashion. Equally important, some initial evidence from qualitative research suggests that slow fashion could enhance consumers' well-being. The present study aims to quantitatively evaluate the relationships that fast and slow fashion may have with different domains of well-being, utilising Seligmen's influential PERMA model from positive psychology. In addition, it explores characteristics from slow fashion that may enhance garment lifetimes. An online questionnaire successfully surveyed 763 urban Chinese consumers. Results showed that consumption of slow fashion, in particular 'customised/bespoke clothing' that allows consumers to be actively involved in the creation process, positively predicted three well-being domains—engagement, meaning and achievement. Fast fashion, on the other hand, negatively predicted these domains. Classic/timeless design, ease of maintenance and ease of matching with other clothes emerged as the three most important characteristics that may encourage consumers' long-term use of fashion items. Implications of the findings are discussed in the context of promoting slow fashion to enhance sustainability. [ABSTRACT FROM AUTHOR]

The fast fashion industry is criticized for its unsustainable development. With the rise of the green economy and the awakening of consumers' awareness of sustainable consumption, more and more companies realize the significance of green marketing in improving brand performance. However, it is undeniable that many fast fashion companies tend to take advantage of information asymmetry and cover up the unsustainable part of their business activities through fake green marketing campaigns to gain more potential consumers. There is a limited number of green marketing studies investigating consumers' perception of greenwashing, while it is naturally important to explore the demand side responses to greenwashing in different industries. Therefore, this paper examines whether and how consumers' perception of greenwashing in the fast fashion industry impacts their green purchase intention. The study explores the mediating role of perceived risk and the moderating role of consumers' impulsive buying. In this paper, 433 valid questionnaires are collected from mainland China, and the Partial Least Square-Structural Equation (PLS-SEM) is used to test the hypotheses. We draw the following conclusions: (1) consumers' perception of greenwashing in the fast fashion industry has a direct negative effect on their green purchase intention; (2) greenwashing perception has an indirect negative effect through consumers' risk perception, including financial perceived risk and green perceived risk; (3) consumers' impulsive buying in the fast fashion industry reinforces the positive effect of greenwashing on their financial risk perceptions as a moderating variable. The conclusion of this paper has implications for the sustainable development of China and other emerging economies, which highlights the importance of pursuing information symmetry in green marketing to reduce consumers' perceived risk and encourages companies to make substantial, sustainable development initiatives. [ABSTRACT FROM AUTHOR]

As part of addressing sustainability, consumers' attitudes and behaviors also depend on their understanding of sustainability issues. This is relevant in the apparel sector, including fast fashion, which faces substantial sustainability challenges and serves a broad consumer base. Apparel brands communicate with consumers about sustainability through various means including their web sites. Whether consumers can understand the information provided is key; consequently, an important issue addressed by this study is whether the information provided has an ease of reading corresponding to the mass consumer base. This study assesses the readability of the information provided on sustainability by brands' web sites for 13 major apparel brands serving the U.K. market. Based on a range of readability tests, the brands' web sites average readability is significantly harder than typical thresholds considered (p < 0.001). The substantial variation across brands in ease of reading and information provided includes some brands mostly within or close to the readability thresholds. The overall results indicate a significant barrier for consumers to gain information from brands about sustainability, with the variation across brands indicating the feasibility of achieving easier readability. Addressing this barrier to understanding is important and practicable, given the potential role of consumers in moving towards more sustainable apparel. [ABSTRACT FROM AUTHOR]

The fast fashion industry is subject to growing calls for transparency, from civil society groups as well as consumers. Despite universal pressure on retailers to disclose information on supply chain practices, uptake of transparency policies and practices has been heterogenous amongst large fast fashion companies. In this paper, we explain variation in transparency practices through a comparison of the four largest fast fashion retailers: H&M, Inditex, Gap, and Fast Retailing. Drawing on cross-case comparison and within-case process tracing, we offer insights into why some retailers are more transparent than others. Our findings suggest that sustainability scandals are a necessary but insufficient condition for motivating firms to increase transparency in their supply chains. Scandals can be an important driver of increased transparency, but only when accompanied by support from senior management and alignment with domestic norms about appropriate corporate conduct. These findings contribute to the literature on transnational business governance, corporate transparency, and sustainable supply-chain management. [ABSTRACT FROM AUTHOR]

Definition: Sustainable fashion refers to efforts to minimize the fashion industry's adverse environmental and social impacts. This entry describes the industry's entire production chain: from polyester production, cotton growth and wasteful fashion consumption patterns to landfilling, where so many clothes end up. The entry characterizes the drivers behind the industry's poor record regarding sustainability and employee exploitation, as well as new policies around the world designed to improve the industry's performance These include the Australian Modern Slavery law, the French law prohibiting the destruction of textile surpluses and the New York Fashion Sustainability and Social Accountability Act. [ABSTRACT FROM AUTHOR]

The fashion industry is the second most polluting industry, contributing 8% of all carbon emissions and 20% of all global wastewater, with an anticipated 50% increase in greenhouse gas emissions by 2030. To gain a better understanding of the state of the academic literature on the environmental impacts of the fast fashion industry, we systematically identified 65 publications from 1996 to November 2021 that were subjected to (i) bibliometric, (ii) text, and (iii) content analysis. We found that there is a growing research interest surrounding fast fashion and water quality, with 74% of the articles published in the last 5 years, and the majority of publications and citations are from China and European countries. We summarise the evaluation of production processes, such as carbon and water footprints, along with recycling practices aimed to increase the sustainability of the fashion industry. Circular economy, social environmental responsibility, and sustainability governance are key areas for future research in this growing field. [ABSTRACT FROM AUTHOR]

The health crisis caused by COVID-19 has affected consumption and payment patterns worldwide. Consumers have had to change their habits and deal with new sanitation guidelines and have often struggled with lengthy infrastructure closures. These factors significantly influenced both the choice of payment methods and purchase decisions made by consumers. Still, consumption patterns during the pandemic as a new social situation have not yet been thoroughly investigated. As the unsustainable consumption of resources is an important issue, this paper aims to analyze the relationship between credit card use, hedonic motivations, and its impact on the impulsive buying behavior in physical fast fashion stores during the COVID-19 pandemic in Spain. For this purpose, an online survey was conducted on a sample of 300 regular fast fashion buyers in physical stores. Structural equation modelling was used for the data analysis. The results show that there is a significant relationship between credit card use and impulse buying behavior for fast fashion in physical stores, as well as between credit card use and social shopping. It is also observed that hedonic motivations such as gratification shopping, value shopping, novelty-seeking shopping, and adventure-seeking shopping are related to impulse buying behavior. Therefore, this evidences the unsustainable overconsumption, thereby having a higher negative environmental and social impact. With the increased popularity of cashless payment methods, including credit cards relaxing tighter budgets during the pandemic, fast fashion impulse buying should be considered an important issue in individual, social and environmental well-being. Consequently, the need for more responsible consumption and sustainability-focused value orientation arises so as to mitigate the environmental impact of the fast fashion industry. [ABSTRACT FROM AUTHOR]

Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers. This paper aims to examine the factors that determine consumers' willingness to participate in fast fashion brands' used clothes recycling plans in an omnichannel retail environment. In particular, we examine the impact of individual consumer characteristics (environmental attitudes, consumer satisfaction), organizational arrangements constitutive for omnichannel retailing (channel integration), and their interplay (brand identification, impulsive consumption). A conceptual model was developed based on findings from previous research and tested on data that were collected online from Chinese fast fashion consumers. Findings suggest that consumers' intentions for clothes recycling are mainly determined by individual factors, such as environmental attitudes and consumer satisfaction. Organizational arrangements (perceived channel integration) showed smaller effects. This study contributes to the literature on omnichannel (clothing) retail, as well as on sustainability in the clothing industry, by elucidating individual and organizational determinants of consumers' recycling intentions for used clothes in an omnichannel environment. It helps retailers to organize used clothes recycling plans in an omnichannel environment and to motivate consumers to participate in them. [ABSTRACT FROM AUTHOR]

The current pandemic situation has created many challenges for maintaining positive relationships between fast fashion retailers and their suppliers. In the proposed paper it is assumed that strong and ethical relationships may be beneficial for all supply chain members, especially in the era of global pandemic. Therefore, the aforementioned issues (fast fashion retailers' ethical behavior towards suppliers) constituted the subject of the paper. Our knowledge about relationships between fast retail chains and their suppliers in the times of global pandemic is relatively week. Trying to fill the gap, this paper discussed relationships between fast fashion retail chains and their suppliers' customers on the basis of literature review and case study research. Purpose: The aim of the paper was to indicate the scope of activities undertaken by retailers and addressed at suppliers by fast fashion retail chains in pandemic times. The following goals of descriptive and cognitive character were assumed in the paper: (a) Identification of the fast fashion retailers' common behavior in the era of pandemic, and (b) indication of ethical practices applied by fast fashion retail chains which are beneficial for all retail chain members, based on the Inditex example. Methodology: Based on the theoretic deliberation of retail chain relationships with suppliers in the pandemic times, qualitative research was conducted to supplement the theoretical background. The purpose of this study was to identify how fast fashion retailers maintain relationships with their suppliers in supply chains. The conducted research enabled us to reveal answers to the following research questions: What are good practices of fast fashion retailers in terms of relationships with suppliers? Can socially responsible, trustworthy fast fashion retailers stay profitable in the Covid-19 pandemic? The theoretical deliberation was based on a critical literature review. The empirical part of the paper was based on case study research. The conducted research was descriptive in nature, conducted in order to describe a particular phenomenon within its context, and was not intended to provide conclusive evidence, but to have a better understanding of the problem. A descriptive intrinsic case study was the method applied in the research. Results: On the grounds of literature studies, as well as collected information, we can state that close and ethical cooperation with suppliers, based on socially responsible relationships, are becoming a more and more important part of the strategy for commercial chains. There are companies that use any legal measures to not fulfil their obligations as contractors and avoid paying for orders completed and in production. The descriptive case study research allowed us to observe, analyze, and report good practices of fast fashion retailers in terms of relationships with their suppliers based on the Inditex example. The theoretical contribution: On the grounds of the case study, we can state that during pandemic times fast fashion retail chains have focused on the development of relationships with suppliers, which means changing from transactional to relationship marketing in cooperation strategies. Practical implications (if applicable): The paper provided intellectual input into the managerial problem of how to develop mutual beneficiary relationships between fast retail chains and their suppliers. The study suggests that fast fashion retail chains have to take into consideration growing customer expectations, which regard their cooperation's strategies toward suppliers. [ABSTRACT FROM AUTHOR]

As an alternative to the prevalent fast fashion model, slow fashion has emerged as a way of enhancing sustainability in the fashion industry, yet how slow fashion can enhance profitability is still largely unknown. Based on a customer value creation framework, this study empirically tested a structural model that specified the slow fashion attributes that contribute to creating perceived customer value, which subsequently increases a consumer's intention to buy and pay a price premium for slow fashion products. An analysis of 221 U.S. consumer data revealed that delivering exclusive product value is significantly critical in creating customer value for slow fashion, and customer value, in turn, positively affects consumers' purchase intentions. Further analysis also revealed that different slow fashion attributes distinctively affect customer value. This provides potential strategies on which slow fashion businesses can focus to secure an economically sustainable business model, thereby continuously improving environmental and social sustainability with the slow fashion ideal. [ABSTRACT FROM AUTHOR]

The textile and clothing industry generates much pollution and consumes a large amount of resources. Improper uses and disposal of clothing products make the problems much more severe. Fast fashion products shorten the valid lifecycle and generate more waste than regular clothing products. Considering the features of fashion products, a system of a rent-based closed-loop supply chain is developed to improve the sustainability of fashion products. The supply chain processes (fashion design and manufacturing, laundry, logistics and disposal), the operations management issues (inventory management, closed-loop logistics, human-clothing matching, booking system and the rental pricing) and the sustainability promotion aspects (customization, responsive system, culture and policy aspects) are investigated by devising sustainable strategies. The rationalities of the developed system and strategies are reviewed and elucidated in detail. The results may contribute to building sustainable closed-loop fashion supply chains, the related information systems and operational and managerial mechanisms. [ABSTRACT FROM AUTHOR]

Sustainability strategy at companies has become a key business and management aspect for the development and success of an enterprise. The communication of strategies and actions relating to sustainability has become increasingly important for both companies and brands. This research studies the communication process that forms part of the sustainable strategy of fashion companies, ranging from the corporate website to e-commerce, and it proposes improvements for sustainability communication. Two new models are presented: the Operational Model for Evaluating Fashion Corporate Websites (OMEFCW) and the Operational Model for Evaluating Fashion E-Commerce (OMEFeC), based on the core dimensions of online sustainability communication (orientation, structure, ergonomics and content—OSEC), as established by Siano. In order to obtain an optimal view of the fashion industry, four corporate groups—two luxury fashion groups (Kering Group and Moët Hennessy Louis Vuitton (LVMH)) and two fast fashion groups (H&M Group and Intidex)—are compared. In addition, all of the e-commerce operations of the groups' fashion brands are analyzed, a total of 32 brands. The results show that it is necessary to continue improving in terms of the communication of sustainability within the fashion industry, whilst demonstrating the great deficiency that exists regarding the communication of sustainability in the case of the brands' e-commerce operations, which are precisely the web pages most visited by consumers. [ABSTRACT FROM AUTHOR]

Sustainable methods of practice within the fashion and textile industry (FTI) often strive to employ a circular economy that aims to eliminate waste through the continual use of resources. Complex problems such as waste, consumption, and overproduction are heavily intertwined; the main aim of this paper is to report on research focused on re-examining the potential of food waste streams as a commercially viable and circular source of raw materials for the FTI. Herein, regenerated protein fibres (RPFs) from food production waste streams rich in protein have been chosen as the main topic of focus. RPFs have a rich and relevant history from a local manufacturing perspective during wartime and post-war clothing rationing (1941–1949) in the UK. RPFs were used to meet civilian needs for wool-based textiles as part of a wider series of 'make do and mend' strategies designed to manage the consumption of new textile products. However, RPFs demonstrated inferior quality in terms of durability when compared to wool-based textiles, a significant contributing factor to the consequent commercial phasing out of RPFs. In today's take–make–waste model, the FTI landscape can be defined by speed, from slow (high-quality materials and construction, long-lasting products) to fast (seasonal, disposable, low-quality materials and construction), the latter infamous for dire environmental impacts. A key objective of this research is to review the association of quality and longevity within the context of a local and circular fashion economy in which textile quality and lifecycle analysis are holistically matched to the longevity of the textile, garment, or product to reduce waste across the supply chain. [ABSTRACT FROM AUTHOR]

In today's rapidly changing and highly competitive industrial environment, a new and emerging business model—fast fashion—has started a revolution in the apparel industry. Due to the lack of historical data, constantly changing fashion trends, and product demand uncertainty, accurate demand forecasting is an important and challenging task in the fashion industry. This study integrates k-means clustering (KM), extreme learning machines (ELMs), and support vector regression (SVR) to construct cluster-based KM-ELM and KM-SVR models for demand forecasting in the fashion industry using empirical demand data of physical and virtual channels of a case company to examine the applicability of proposed forecasting models. The research results showed that both the KM-ELM and KM-SVR models are superior to the simple ELM and SVR models. They have higher prediction accuracy, indicating that the integration of clustering analysis can help improve predictions. In addition, the KM-ELM model produces satisfactory results when performing demand forecasting on retailers both with and without physical stores. Compared with other prediction models, it can be the most suitable demand forecasting method for the fashion industry. [ABSTRACT FROM AUTHOR]

In recent years, the textile and fashion industries have witnessed an enormous amount of growth in fast fashion. On e-commerce platforms, where numerous choices are available, an efficient recommendation system is required to sort, order, and efficiently convey relevant product content or information to users. Image-based fashion recommendation systems (FRSs) have attracted a huge amount of attention from fast fashion retailers as they provide a personalized shopping experience to consumers. With the technological advancements, this branch of artificial intelligence exhibits a tremendous amount of potential in image processing, parsing, classification, and segmentation. Despite its huge potential, the number of academic articles on this topic is limited. The available studies do not provide a rigorous review of fashion recommendation systems and the corresponding filtering techniques. To the best of the authors' knowledge, this is the first scholarly article to review the state-of-the-art fashion recommendation systems and the corresponding filtering techniques. In addition, this review also explores various potential models that could be implemented to develop fashion recommendation systems in the future. This paper will help researchers, academics, and practitioners who are interested in machine learning, computer vision, and fashion retailing to understand the characteristics of the different fashion recommendation systems. [ABSTRACT FROM AUTHOR]

In recent years, post-consumer textile waste has become an important issue that attracts attention from activists, scientists and the media. The production and use of clothing has more than doubled in the last fifteen years due to declining costs, streamlined operations and rising consumption under the influence of fast fashion. According to research, the average European buys as much as 26 kg of textiles each year and discards 11 kg, while a very small share of post-consumer textile waste is recycled. This article presents the findings of a study on household textile waste in the capital of Ljubljana. The research showed that despite the significant declarative environmental awareness of people for sustainable behavior in the field of textile waste, the share of those decreases with exposure to actual behavior. However, there are few people who are completely uninterested in reducing textile waste, as most people are aware of the problem and pay more and more attention to it. The authors study the management of textile waste and its creation by the inhabitants of Ljubljana in the broader context of the influences of fast fashion, as well as the cultural specifics of the Slovenian society. [ABSTRACT FROM AUTHOR]

This research proposes a framework for the fashion brand community to explore public participation behaviors triggered by brand information and to understand the importance of key image cues and brand positioning. In addition, it reviews different participation responses (likes, comments, and shares) to build systematic image and theme modules that detail planning requirements for community information. The sample includes luxury fashion brands (Chanel, Hermès, and Louis Vuitton) and fast fashion brands (Adidas, Nike, and Zara). Using a web crawler, a total of 21,670 posts made from 2011 to 2019 are obtained. A fashion brand image model is constructed to determine key image cues in posts by each brand. Drawing on the findings of the ensemble analysis, this research divides cues used by the six major fashion brands into two modules, image cue module and image and theme cue module, to understand participation responses in the form of likes, comments, and shares. The results of the systematic image and theme module serve as a critical reference for admins exploring the characteristics of public participation for each brand and the main factors motivating public participation. [ABSTRACT FROM AUTHOR]

This paper attempts to provide an up-to-date depiction and analysis of the consumer's attitude towards sustainability of fast fashion products in the UK. Four related strands of literature are reviewed to establish a tri-component model of attitude (ABC), i.e., Affective, Behavioural and Cognitive. A wide set of determinants for attitude is identified, including income, price, gender, culture, religion, age, etc. Based on this conceptual framework, an online questionnaire is designed and sent to university students and alumni in the UK, returning 128 valid responses. Both descriptive statistics and regression analysis (oprobit) are employed to shed light on the three components of attitude towards sustainability. It is found that cognitive and behavioural components converge across cultures and religions, but the affective component remains significantly diverse. Employment status contributes to the awareness, decision and feeling of sustainability features, but gender only matters for purchase decisions. In general, there is an improved cognitive and affective awareness of sustainability, but this does not automatically translate to purchase behaviour. Policy interventions like taxes and subsidies are still needed to foster sustainability in the fast fashion industry. [ABSTRACT FROM AUTHOR]

Increasing focus on the sustainability of clothing has highlighted issues such as "fast fashion", impacts of laundering, durability, perceptions and expectations of wear and quality. The general consensus is that low-price garments (usually "fast fashion") are of low quality, low durability to laundering and are therefore more likely to be disposed of after minimal wears. The aim of this research is therefore to explore the relationship between price, perception of quality, frequency of laundering and durability to laundering of a common garment. Physical experiments on black T-shirts was undertaken to determine whether the price of a garment determines its quality in terms of durability to laundering; and a survey was conducted on perceptions of whether the quality of a garment is tied to its price. Price was found to not be a good indicator of physical performance, especially when it is lower. The two highest-priced T-shirts experienced the least change and this was attributed to better-quality fabric and construction. Participants expected more durability and higher quality as the price of the T-shirt increased and expectations were mostly pessimistic of garment performance to laundering compared to the actual performance compared against theoretically acceptable changes in garment dimension. [ABSTRACT FROM AUTHOR]

The ethics of the fast fashion industry have been called into question with the emergence of new consumption paradigms, such as anti-consumerism and sustainable consumption. This study aims to explore the conceptual structure of fast fashion avoidance beliefs that have led to the anti-consumption of fast fashion. Data were collected from female consumers aged between 20 and 39 years with experiences of purchasing fast fashion brands in Korea and Spain. The structure of avoidance beliefs was compared through second-order factor analysis, and the data were analyzed using multiple regression. The structure of avoidance beliefs showed satisfactory validity and reliability in Korea, whereas deindividuation and foreignness were not included as negative beliefs in Spain. An analysis of the association between negative beliefs and anti-consumption showed that deindividuation and foreignness had positive effects on the anti-consumption of fast fashion in Korea. In Spain, poor performance and irresponsibility had positive effects, while overly trendy style had a negative effect on the anti-consumption of fast fashion. These findings contribute to the literature on anti-fast fashion consumption as part of the ethical apparel consumption movements. We can understand global consumers' anti-consumption of fast fashion, diagnose the current status of fast fashion in the global market, and even suggest future directions for fast fashion retailers. [ABSTRACT FROM AUTHOR]

Since fast fashion is often considered the opposite of sustainable fashion, this study was conducted to clarify the consumer brand associations with sustainable fashion by analyzing three fast fashion brands. Our research included two studies. First, we conducted in-depth interviews with 20 female consumers in Korea who had purchase experience with the sustainable fashion of three selected brands, H&M, Zara, and Uniqlo, to identify sustainable keyword associations. We then structured the keyword data using network analysis. The keyword associations for the three brands resulted in a network of 60 nodes and 629 links with the term "eco-friendly" as the most meaningful keyword. Second, we surveyed 200 women and quantitatively confirmed the association of "eco-friendly fabric" among the keywords suggestive of "eco-friendly" as the most important factor in building a sustainable fashion brand image. In addition, keywords, such as "marketing" and "campaign", were ranked in the top ten in H&M and Zara, which may imply the opportunistic use of greenwash. This study contributes to the literature by applying in-depth analysis of consumer associations of fast fashion brands from a sustainability perspective through network analysis. We expect our findings to help fashion companies strategically build a sustainable fashion brand image. [ABSTRACT FROM AUTHOR]

For decades, apparel companies have profited from moving their manufacturing to low-cost countries and several academic studies have focused on understanding whether low-cost locations could support optimal supply chain configurations. However, the exploitation of resources in foreign sourcing countries often resulted in many environmental and social issues and apparel companies became progressively more concerned about the negative exposure that they could face with a limited supply chain transparency. Therefore, this paper aims at investigating global sourcing strategies of fast fashion retailers in order to understand whether the decision criteria influencing sourcing locations have changed over time to also embrace sustainability considerations. Drawing on a literature review on sustainability in fashion supply chains, offshore outsourcing, and fast fashion global sourcing, a new theoretical framework concerning fast fashion retailers' sourcing locations is proposed together with a content analysis of their reports. The findings show that fast fashion retailers identify sustainability as a key element to consider in selecting sourcing locations since sustainability issues at suppliers' factories may represent relevant hidden costs. Moreover, actions aimed at checking and improving sustainable practices in global sourcing policies are proven to support the development of a strategic sourcing reputation for their fast fashion brands. [ABSTRACT FROM AUTHOR]

This article explores nonlinear convergence to limit the effects of the consensus problem that usually occurs in multi-agent systems. Most of the existing research essentially considers the outline of linear protocols, using complex mathematical equations in various orders. In this work, however, we designed and developed an alternative nonlinear protocol based on simple and effective mathematical approaches. The designed protocol in this sense was modified from the Doubly Stochastic Quadratic Operators (DSQO) and was aimed at resolving consensus problems. Therefore, we called it Modified Doubly Stochastic Quadratic Operators (MDSQO). The protocol was derived in the context of coordinated systems to overcome the consensus issue related to multi-agent systems. In the process, we proved that by using the proposed nonlinear protocol, the consensus could be reached via a common agreement among the agents (average consensus) in a fast and easy fashion without losing any initial status. Moreover, the investigated nonlinear protocol of MDSQO realized the reaching consensus always as well as DSQO in some cases, which could not reach consensus. Finally, simulation results were given to prove the validity of the theoretical analysis. [ABSTRACT FROM AUTHOR]

While research focusing on clothing repair and community mending events as part of sustainable clothing consumption practices has been conducted in some developed European countries (e.g., the U.K. and the Netherlands), little research has examined consumer clothes mending/repairing behavior in a U.S. context. The purpose of this study was to explore U.S. consumers' specific barriers and motivations to engage in clothing repair and their likelihood to participate in clothes mending and community mending events. An intercept survey approach was used to administer a questionnaire to participants who were attendees at three different events in a mid-sized city in Colorado, U.S. across a two-week time span. Data were collected from 254 participants. Path analysis was conducted to test four sets of hypotheses. The results suggested that consumers' perceived barriers negatively influenced their mending frequency. Consumer's perceived motivations positively influenced their attitudes toward mending, their mending frequency, and sustainable post-consumption clothing behaviors (SPCBs). Furthermore, participants' attitudes toward mending, mending frequency, and their SPCBs positively influenced their intentions to mend clothes and to participate in community mending events. The current study advances the understanding of US consumers' clothes mending behaviors and provides critical implications for local governments and education systems. [ABSTRACT FROM AUTHOR]

Millennials are becoming more conscientious of the products they buy, as well as the social and environmental implications behind them. However, Millennials with low discretionary incomes have limited choices in today's marketplace, and it is unclear as to how these consumers perceive low-cost apparel options, including fast fashion apparel and second-hand apparel. The purpose of this study is to explore and compare Millennials' perceptions of inexpensive fast fashion and second-hand apparel. The Q methodology was employed to determine patterns among perceptions. Participants sorted 14 statements describing ideal clothing items into a Q sort grid. The Q sort grid forced participants to rank statements by the degree to which they agree (or disagree). Once the Q sort grid was completed, participants shared their thoughts (qualitatively) as to why they ranked each statement the way that they did. The findings indicate that there are varied perceptions across the Millennial generation, which resulted in the emergence of four distinct factors for both fast fashion and second-hand apparel. The findings of this study are extensive. Fast fashion retailers and consignment shops will need to update their future strategies in order to target the Millennial generation. [ABSTRACT FROM AUTHOR]

The study seeks to explore and synthesize current issues in Slow Fashion and discuss potential future directions of the industry. While there are multiple definitions of the term, Slow Fashion typically describes long-lasting, locally manufactured clothing, primarily made from sustainably sourced fair-trade fabrics. It affords latitude to individual style, fosters education about clothing and emphasizes durability. While several challenges regarding the implementation of Slow Fashion principles in current society remain, the study offers an overview of the current state, and presents a fashion matrix-based framework for outlining the position of the Slow Fashion movement within industry-specific fashion segments and uses the matrix to present current knowledge and review future challenges. The support of networks serves as an indispensable tool for Slow Fashion designers, keeping them abreast of the competition. [ABSTRACT FROM AUTHOR]