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This paper investigates the motivations and satisfaction levels of international students studying in China, using a marketing approach. Through a literature review, it examines education service quality, marketing tools, and the importance of international students. The main goal is to identify the main incentives for students coming to China and to assess the gaps between their expectations and satisfaction with various aspects of the marketing mix during their studies. To achieve this goal, a quantitative survey was conducted, which reveals that the most valued incentives are related to the campus environment, professional teachers, student life, and cultural diversity. In terms of student satisfaction, the results highlight that the least satisfactory factors include aspects related to the promotion of international studies and the partnerships between universities. These areas require more attention from Chinese university management for future improvement. The paper concludes with theoretical implications and managerial recommendations for universities, national policymakers, and Chinese authorities in the context of China's national education development strategy, entitled "Opinions on Accelerating and Expanding the Opening Up of Education to the World in the New Era". [ABSTRACT FROM AUTHOR]

Internationalization has become an indispensable part of universities worldwide. Since the 1990s, various research has been conducted with those often seen as the main stakeholders of universities, namely administrators, academics, and students. However, the leading implementors of internationalization and especially mobility programs, international office professionals (IPs), are rarely considered by research. In this study, qualitative research was conducted through 36 semi-structured interviews with IPs in Poland and Turkey. The results revealed that IPs have several professional and institutional challenges. While the professional challenges include diversified responsibilities, incoming students' problems, and communication difficulties with the young generation; institutional challenges are mainly associated with administrative issues like lack of participation in decision-making, temporarily appointed leaders, and lack of academic support. Additionally, in this study, IPs were referred to as street-level bureaucrats as the main contact with the beneficiaries of internationalization. The research revealed that IPs use a high level of discretion in practice. This paper presents examples of how to structure internationalization policies so that the IPs use their power of discretion in a positive way, contributing to policy implementation. Therefore, this paper aims to provide a roadmap for the practical implementation of internationalization and mobility programs in universities. [ABSTRACT FROM AUTHOR]

Internationalization in higher education seems to be an unavoidable process, albeit temporarily limited by the COVID-19 (coronavirus disease of 2019) pandemic. Specifically, internationalization of the curriculum in the context of higher education is a dimension of this internationalization that is less valued in published studies. This paper, through critical reflection, sought to contribute to a deeper understanding of internationalization of the curriculum in higher education. The methodology used consisted of a bibliographic search in international databases, and the selected documents were analyzed using the content analysis technique. This analysis allowed concluding that internationalization of the curriculum in higher education is a complex process and involves several actors, with various challenges to be considered. For this process to be successful, it involves the ability to be attentive to the cultural multiplicity that will be experienced in classes where this internationalization of the curriculum exists. [ABSTRACT FROM AUTHOR]

The current study explored high-quality institutional internationalization for promoting sustainable development of higher education in China, from stakeholders' perspectives. We assessed students' and faculty members' satisfaction regarding factors involved in the internationalization of higher education institutions. We recruited 498 students (undergraduate students and graduate students) and 209 faculty members (research track and administration track) and assessed their satisfaction with institutional internationalization initiatives in multiple dimensions, including international courses, research, cooperation and services. The results revealed that student satisfaction with institutional internationalization was influenced by four factors: international faculty resources, international curriculum, international services, and international campus. Of these factors, international faculty resources had the greatest influence, and international campus had the least influence. Teachers' satisfaction was influenced by international services, international research, and international cooperation, of which international services had the greatest influence and international cooperation had the least influence. Based on the current results, we suggest that national and local government should promote institutional internationalization in the post-epidemic era, and that Chinese-foreign academic cooperation should be enhanced for both students and faculty members. [ABSTRACT FROM AUTHOR]

Background: Despite the internationalization of higher education (IoHE) in Kazakhstan and it being among the top 15 countries sending students abroad, the level of student mobility between Kazakhstan and Japan and factors influencing it have not been well analyzed. Aim: The purpose of this study was to explore outgoing student mobility from Kazakhstan to Japan and the reasons underlining this situation. Methods: A descriptive study, involving a literature review and an analysis of data from the two largest universities in Kazakhstan together with those from the Bolashak international scholarship scheme, was performed. Results: The analysis suggested that outgoing student mobility from Kazakhstan to Japan remains at a stable but low level. The mobility of students is mainly a matter of the initiative of universities or the students themselves. The main reasons are the dependence of the policy of the IoHE on the foreign policy of Kazakhstan; the low level of pull factors for students such as affordability, recommendations from acquaintances, or lack of awareness about the country; and absence of a supportive legislative basis for the development of cooperation on higher education between the two countries. Conclusion: Given the areas of common interest economically and politically between Kazakhstan and Japan, there is potential for significantly more student mobility than there is at present. [ABSTRACT FROM AUTHOR]