1. bebe stores, Inc. SWOT Analysis.
- Subjects
SWOT analysis ,WOMEN'S clothing industry ,CASH position of corporations ,SUPPLIERS ,BUSINESS expansion ,ECONOMIC competition - Abstract
A business analysis of bebe stores, inc., a firm that designs, develops, produces and sells contemporary women's apparel and accessories through its retail stores and licensee operated stores, is presented, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include strong cash position. Weaknesses include dependence on third party suppliers and manufacturers. Opportunities for improvement include international expansion. Threats include intense competition.
- Published
- 2013