151. MarketLine Industry Profile: Advertising in Japan.
- Subjects
ADVERTISING ,MARKET value ,COMPETITION in advertising agencies - Abstract
Market value The Japanese advertising industry grew by 1.8% in 2016 to reach a value of $6,668.2 million. Market value forecast In 2021, the Japanese advertising industry is forecast to have a value of $7,047 million, an increase of 5.7% since 2016. Category segmentation Food, beverage & personal/healthcare is the largest segment of the advertising industry in Japan, accounting for 27.1% of the industry's total value. Geography segmentation Japan accounts for 21.6% of the Asia-Pacific advertising industry value. Market rivalry In Japan the advertising industry is populated in the main by local players. Only one of the global four, WPP, is a key player, but despite this, the players are still large and this intensifies rivalry. [ABSTRACT FROM AUTHOR]
- Published
- 2017