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The article offers information on Hammond Opticians in Enfield, England. The practice was established in 1932 and has a staff of seven. The owner Deven Lakhani says that their favourite type of patient is one who values and appreciates good quality products and first-class service. The practice is successful in dispensing high value customised varifocals like Varilux Ipseo and Zeiss Individual.

The article focuses on Enfield, England-based store Goodlooking Optics. The store was established in 2004 and has six members of staff. The store has been averaging about 1,000 new customers a year and at the last count it had just over 4,900. Every 100th customer receives a surprise gift to say thank you, and for the 5,000th lucky new customer the store is planning to give away a holiday.