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Figurative language is currently a vague and highly controversial topic. We know that recent analyses consider figurative language as a means of conceptual innovation. In this regard, speaking with figures creates new paradigms of conceptualization. The article presents the result of the semio-cognitive analysis of some figurative expressions that present conceptual differences in different languages. Semio-cognitive analysis of common places and topos is important from the point of view of understanding the cultural reality. Figurative language is generally important for semiotics, especially cultural-oriented semiotics. The extrasemiotic nature of the sign is revealed above all in the culturally related elements of the sign. The purpose of the article is to highlight the differences in semiotic and cultural level of some figurative concepts according to the languages. The conclusion is that however common and shared the main concepts of languages are, the semiotic and cultural differences prevent their understanding in the same way.