1. The effects of salesperson need for achievement and sales manager leader reward behavior
- Author
-
Amyx, Douglas and Alford, Bruce L.
- Subjects
Employee motivation -- Case studies ,Sales management -- Case studies ,Sales personnel -- Case studies ,Sales management ,Business ,Business, general ,Retail industry - Abstract
A sample of 312 salespeople from diverse industries was used to develop a model that examined the influence of salesperson need for achievement and sales manager positive leader reward behavior on several key organizational outcomes. The organizational outcome variables examined were goal acceptance, sales performance, and organizational commitment. The results suggest that a salesperson's need for achievement may lead to higher performance, but not necessarily commitment to the organization. However, positive leader reward behavior may strengthen a salesperson's organizational commitment. The findings, along with suggestions for sales managers, are discussed., All too often, organizations fail to develop long-term relationships with their salespeople because of employee perceptions that the organization is not genuinely concerned with the welfare of the salespeople. Consequently, [...]
- Published
- 2005