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Published Data from the European Investment Bank and the Audiovisual Observatory in EU implies that the U.S. made Audiovisuals has dragged down European Audiovisuals' market share in EU market. Apparently, the constant situation is rising up some concerns about the future of the industry and the cultural, social and economical externalities. Considering the double nature of Audiovisuals and their character and nature, two sets of wants and principles are recognisable in governing the field. The market principles are governing the economical facets and broader public principles are governing the cultural and social facets. The both said principles are harnessing the "motive" to grow in the industry and are hoping for a better balance and sustainability. Briefly, the quality and the process of balancing as a variable in relation to different wants and values can be discussed in two settlements. On one settlement, the focus is on the Industries' attempts, their urges to grow and gaining competitive positions in the market. Noticeably, this attempt has been taken via the two main trends of having a dominant positions and concentrations. Both trends are taking financial and economical consideration as a motive. By abusing a dominant position, an undertaking seeks to strengthen its dominant yet unstable market position. Regarding this, the refusal to provide media content is a noticeable and common form in audiovisuals. By concentrating through the value chain and with other undertakings at different or at the same market level, a company seeks to raise its efficiency and competitiveness by reducing risks involved and benefiting from the new facilities and potentials made by the network. Various discussions are initiated in this part. These discussions cover different topics such as the economical and financial rationale behind the businesses' trends, the competitive restraints that Anti competitive acts may cause, assessment of dominancy, assessment of an abuse, threshol

Published Data from the European Investment Bank and the Audiovisual Observatory in EU implies that the U.S. made Audiovisuals has dragged down European Audiovisuals' market share in EU market. Apparently, the constant situation is rising up some concerns about the future of the industry and the cultural, social and economical externalities. Considering the double nature of Audiovisuals and their character and nature, two sets of wants and principles are recognisable in governing the field. The market principles are governing the economical facets and broader public principles are governing the cultural and social facets. The both said principles are harnessing the "motive" to grow in the industry and are hoping for a better balance and sustainability. Briefly, the quality and the process of balancing as a variable in relation to different wants and values can be discussed in two settlements. On one settlement, the focus is on the Industries' attempts, their urges to grow and gaining competitive positions in the market. Noticeably, this attempt has been taken via the two main trends of having a dominant positions and concentrations. Both trends are taking financial and economical consideration as a motive. By abusing a dominant position, an undertaking seeks to strengthen its dominant yet unstable market position. Regarding this, the refusal to provide media content is a noticeable and common form in audiovisuals. By concentrating through the value chain and with other undertakings at different or at the same market level, a company seeks to raise its efficiency and competitiveness by reducing risks involved and benefiting from the new facilities and potentials made by the network. Various discussions are initiated in this part. These discussions cover different topics such as the economical and financial rationale behind the businesses' trends, the competitive restraints that Anti competitive acts may cause, assessment of dominancy, assessment of an abuse, threshol