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COVID-19 and the containment policies aimed at controlling it have changed the way people work, the consumer behaviour, forcing most of the businesses to re-configure. During different crisis we have seen many changes, some changes were temporary but also some changes became permanent. Such crises can and will fundamentally reshape our beliefs and behaviours, in terms of our daily lives (at professional and personal level) and economic activities and tendencies. The companies need to prepare for a post-crisis world, rather than waiting for a return to the same conditions in from the past. This paper presents the main changes affecting the business environment today, at European but also national level (focusing on presenting relevant statistics related to the affected companies and fields of activities, the structure of the labour force, level of indebtedness, payment capacity, as well as the associated legal implications) and finally it aims at identifying the practical measures that companies must take to sense, exploit, and re-shape the post-COVID-19 reality. Today, the managers have to find an economically and socially viable path to the next normal.