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The relevant evolution of social networks and the expansion of digitalization has led to significant changes in the classical processes used by Moroccan companies in different fields such as marketing, human resources management, etc. This paper investigates the effects of digitalization on the attractiveness of Moroccan companies in terms of recruitment and safeguarding these constructs by using structural equation models according to the PLS approach. The study was carried out to touch 74 companies in different sectors. The study showed positive relationships between management support, digitalization, and recruitment performance (defined as the attractiveness of a company for recruitment and federalization of employees). The results show that the T-statistics are equal to 67.55, 6.862, and 5.941, respectively. The Q² value is 0.884 for scanning and 0.937 for performance, which means that the model is predictive in nature. The GoF is 1.388, which means that model is sufficiently large for the overall validity of the PLS model. While jobseeker behavior and competitive intensity did not affect recruitment performance because the test T-statistics is less than 1.64, the two factors have no moderating effect as the p-values are 0.228 and 0.082, respectively, exceeding the threshold of 0.05.

Predicting the creditworthiness of bank customers is a major concern for banking institutions, as modeling the probability of default is a key focus of the Basel regulations. Practitioners propose different default modeling techniques such as linear discriminant analysis, logistic regression, Bayesian approach, and artificial intelligence techniques. The performance of the default prediction is evaluated by the Receiver Operating Characteristic (ROC) curve using three types of kernels, namely, the polynomial kernel, the linear kernel and the Gaussian kernel. To justify the performance of the model, the study compares the prediction of default by the support vector with the logistic regression using data from a portfolio of particular bank customers. The results of this study showed that the model based on the Support Vector Machine approach with the Radial Basis Function kernel, performs better in prediction, compared to the logistic regression model, with a value of the ROC curve equal to 98%, against 71.7% for the logistic regression model. Also, this paper presents the conception of a support vector machine-based rating tool designed to classify bank customers and determine their probability of default. This probability has been computed empirically and represents the proportion of defaulting customers in each class.