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Your search keyword '"Beckwith, Sandra"' showing total 3 results
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3 results on '"Beckwith, Sandra"'

1. An 800 number is a bargain

Author

Beckwith, Sandra L.

Subjects
Telecommunications services industry, SOHO, Toll-free telephone numbers -- Services -- Equipment and supplies, Telecommunications services industry -- Services -- Equipment and supplies, Home-based businesses -- Equipment and supplies, Communications industry -- Services -- Equipment and supplies
Abstract

Two years ago, Jay Bender felt that the monthly magazine ads selling his large-format camera kits needed something more to help readers pick up the phone and order. 'I had […]

Published
1992

2. Write press releases that get results

Author

Beckwith, Sandra L.

Subjects
Public relations -- Methods, Business communication -- Methods, Business writing -- Methods, Press releases -- Design and construction -- Methods
Abstract

Before publicist Ann Marchiony left for a Christmas trip to Florida, she mailed a press release promoting her husband's self-published book, The New House Buyer's Guide, to 41 California papers. […]

Published
1991

3. Telephone strategies that work

Author

Beckwith, Sandra L.

Subjects
Research and development, Company business management, Sales analysis, Voice mail, SOHO, Telemarketing -- Management, Public relations, Home-based businesses, Sales, Industrial research, Voice mail
Abstract

Telephone Strategies That Work Reach Busy People, Increase Sales, and Enhance the Bottom Line With These Savvy Calling Techniques As an account executive at a large public-relations firm several years […]

Published
1991

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