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Start Over Author "Fathurrohman, Fathurrohman" Publisher lembaga layanan pendidikan tinggi wilayah iv
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1. Kegiatan Marketing Public Relations dalam Mempertahankan Citra Perusahaan

Author

Dikhorir Afnan and Fathurrohman Fathurrohman

Subjects
marketing public relations, opini publik, citra perusahaan., Political science, Social sciences (General), H1-99
Abstract

Lazim yang terjadi di banyak organisasi, kompleksitas permasalahan yang dihadapi organisasi mengharuskan kegiatan komunikasi publik ataupun komunikasi massa berjalan lancar tanpa ada sumbatan informasi. Dalam konteks budaya global dan massif saat ini, tantangan yang paling sering dihadapi oleh divisi public relations adalah menjaga komunikasi antara perusahaan dengan khalayaknya agar dapat terus kondusif. Oleh karenanya sistem komunikasi perlu dibangun dengan baik guna mempertahankan harmonisasi antara perusahaan dengan khalayak. Pada penelitian ini penulis menggunakan pendekatan metodologi kualitatif. Penelitian ini dapat pula disebut sebagai penelitian deskriptif, yaitu penelitian yang lebih mengedepankan narasi dan gambar-gambar sebagai ilustrasi apa yang terjadi di lapangan. Kegiatan public relations merupakan gabungan dari seni dan ilmu sosial lainnya yang dapat mendeteksi gejala yang sedang terjadi dan apa yang akan terjadi di masa mendatang. Adapun kesimpulan dari penelitian ini adalah marketing public relations (MPR) harus memaksimalkan pelayanan dengan cara antara lain membina dan mempertahankan citra perusahaan atau produk barang dan jasa, baik dari segi kuantitas maupun kualitas pelayanan yang diberikan kepada konsumennya.

Published
2020
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2. Kegiatan Marketing Public Relations dalam Mempertahankan Citra Perusahaan

Author

Fathurrohman Fathurrohman and Dikhorir Afnan

Subjects
Harmony (color), business.industry, media_common.quotation_subject, Context (language use), lcsh:Political science, marketing public relations, Public relations, Public opinion, The arts, Order (business), citra perusahaan, opini publik, Narrative, Quality (business), lcsh:H1-99, Descriptive research, lcsh:Social sciences (General), business, lcsh:J, media_common
Abstract

Common to many organizations, the complexity of the problems faced by organizations requires that public communication activities or mass communication run smoothly without information obstruction. In the context of today's global and massive culture, the most common challenge faced by the public relations division is maintaining communication between the company and its audience so that it can continue to be conducive. Therefore the communication system needs to be built properly in order to maintain harmony between the company and the audience. In this study the authors used a qualitative methodological approach. This research can also be referred to as descriptive research, which is research that prioritizes narration and pictures as illustrations of what is happening in the field. Public relations activities are a combination of arts and other social sciences that can detect symptoms that are happening and what will happen in the future. The conclusion of this research is that marketing public relations (MPR) must maximize services by, among other things, fostering and maintaining the company's image or products and services, both in terms of the quantity and quality of services provided to consumers. Keywords: Marketing Public Relations, Mass Communication, Public Opinion, Audience, Corporate Image.

Published
2020

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