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Kmart's Image Center has helped boost sales in remodeled stores. The enlarged space devoted to photographic services and supplies has convinced customers that the firm's photography department can be trusted. Photography services and supplies sales at other Kmart units that have not been remodeled have remained level. However, cameras at these stores are displayed for customers to touch, while, at Image Centers, more expensive cameras are displayed in glass cases., The Image Center at Kmart has become the cornerstone of the chain's approach to the photo and camera department. The idea, according to Kmart, is to emphasize services and accessories [...]

Kodak was named as the best performing brand in the photo and camera product category in 1993 by discount store managers, followed by Canon. Both brands held the same ranking in 1992 although the percentage of managers naming Canon fell in 1993. Canon received 43% of mentions in 1993 as compared to 56% in 1992. Fuji and Olympus made notable gains in mentions by store managers in 1993 ranking in fifth and sixth place, respectively. Discount store managers report that they have little influence over the selection and promotion of camera and photo product category., While Kodak retained its hold on the top spot in DSN's Store Manager Top Brand survey in the photo, camera category with 70% of managers naming it as a top [...]

Polaroid Corp's introduction of its High Definition Film in 1992 has revived consumer interest in photography and created new sales opportunities for discounters to market high margin camera equipment and photograph albums. Kodak and Fuji also produce new films that develop sharper images with clearer textures and can be used indoors or outdoors, for still or action subjects under various lighting conditions. To take advantage of high technology photography, Kmart Corp is testing a Photo Imaging Center at its Auburn Hills, MI, prototype store., With film quality rising to new heights, retailers can snap up untold profits from increased film and peripheral sales in the photo department. New films that significantly reduce granularity and [...]

Sales of 35mm color print film and single-use cameras should increase in 1993. Single-use cameras, which are used once then discarded or recycled, appeal to the consumer's need for simplicity. Additions to photo departments, such as Kodak's Create-a-Print automatic enlarging machine and Photo CD system, have great potential for sales., By focusing on 35mm color print film and single-use cameras, retailers will realize improved margins as these two categories gain ground in the photo industry in 1993. Sales in the [...]

K Mart Corp has been testing an advanced technology Photo Image Center photography and supplies department at its Auburn Hills, MI, prototype store to attract younger and more sophisticated consumers. The 1,200 sq-ft department, located at the front of the store, contains a Kodak Create-A-Print machine that enlarges 35mm film and a Photo CD system that converts up to 100 prints into a single digitized computer disk. In addition to the usual photography services and supplies, the department offers a self-service negative-cropping machine and business services., The quest to attract a younger, brighter and more sophisticated consumer is plainly evident in Kmart's test of the new Photo Image Center at its Auburn Hills, Mich., prototype store. [...]

A survey of discount store patrons reveals a high level of brand loyalty in the photography/camera category. Ninety-nine percent of respondents expressed a brand preference, and no consumers expressed an interest in private label/store brands. Kodak, which was preferred by 29% of respondents, led the category, followed by Canon with 24%, Minolta with 21%, Pentax with 10%, and Nikon with 8%. Two-thirds of consumers would skip a purchase if their preferred brand was unavailable., When consumers shop for photo and camera supplies all they'll consider is name brand equipment. Virtually all (99%) of shoppers in this survey said they have a brand preference in [...]

The marketing of photography equipment and film processing services continues to be a challenge for the discounter. In an effort to spur a stagnant market Wal-Mart will focus on its in-store film processing laboratory to draw potential customers. K Mart, Warehouse clubs, and ShopKo have all installed in-store labs and hope to spur sales of related photography films and supplies. Roses is concentrating its efforts on selling less costly point-and-shoot cameras and has reduced its inventory of single lens reflex cameras. Discounters will emphasize fashion trends in camera, frame and photo album design., Discounters are re-evaluating their stance in cameras, film and accessories as they attempt to grow their business in an essentially flat photo market. Some, like Wal-Mart, are utilizing on-site film [...]

Photo Market: No Flash in the Pan Neons, Compact Cameras Focus Of PMA Show While the camera market in 1990 will probably be flat in dollars, discounters' share will probably [...]

Kodak is the undisputed No. 1 photo brand among discounters; Polaroid ranks second. The leading brand of simple-to-use cameras and film was named by 85% of all full-line managers as [...]

Photo Products Sales, Markups Climb Photography products became more important to discounters last year after several years of decline. As a percentage of sales, photo jumped to 1.80 percent in [...]

Despite Kodak's Enduring Appeal, Other Brands Develop Popularity Don't even bother asking consumers to buy private label photo and camera equipment because it isn't worth the effort. But if you [...]

Kodak is Still Picture-Perfect (and No. 1) The Top Brands list in the photo department was again led by Kodak, Polaroid, Canon, Minolta and Fuji, but with a greatly reduced [...]

New Films, Mid-Priced Cameras Lift Sales For the first time in years, a revolution in film technology is more than just a public relations catchphrase. The major piece of news, [...]

Kodak Develops Wide Appeal Among Consumers While Kodak is a strong brand among discount store managers, the brand is even more dominant among consumers, an exclusive study conducted by Leo [...]

Familiar Name Helps Kodak Stay a Top Brand For the fifth consecutive year, Kodak was the overwhelming choice of discount store managers as a best performing brand in DSN's annual [...]

Kodak Still Champ in Store Brand Awareness Kodak, No. 1 in every category, a year ago, was No. 1 again in DSN's 1987 Top Brands Survey, although its margin was [...]

New Video Technology To Greet Photo Buyers NEW YORK -- When buyers gather for the Photo Marketing Association's annual trade show, to be held this year at the Dallas Convention [...]

Film, Processing, Accessories Keys to Profit Film usage was up again last year, despite soft sales in some camera categories. The biggest news continued to be 35mm lens shutter cameras, [...]

One is not enough. For some even four or five are too few. That's the word from a lot of discounters who are looking to broaden assortments of the high-flying [...]

WEST PATERSON, N.J.--Though it hasn't changed appreciably in at least four years, Caldor's photo department remains perched at the upper reaches of the discount industry. The area's assortment of cameras [...]

Photography Products: Price Hikes Developing Prices for photo products are on their way up--and the increases are overdue, several major suppliers said. According to one source, some manufacturers may find [...]

Photo Shipments in '86 Hold Flat at $18B, Commerce Reports The sales picture for consumer photographic products remained out of focus during 1986, concluded a U.S. Commerce Department analysis. Shipments [...]