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The article describes what constitutes a living wage in Great Britain. The Living Wage Foundation reported about 10,000 London residents having gained a living wage of 8.30 pounds per hour since 2001 with public sector employers, private businesses and educational establishments leading the groups fostering said wage. Low pay is distinguished from in-work poverty as unequal rewards for work done while the latter pertains to households thriving on low incomes and which have at least one earner.

The author explores the revolution in the modern Conservative Party of Great Britain and examines how political party leader David Cameron has identified poverty as one of the major problems to be addressed and included in the Conservative agenda. It also presents an analysis on how the Conservative Party diagnosed the problem of poverty and their solution for change, based on statements and policy documents as of March 2010. The author offers reasons to be skeptical as to whether there is hope for effective action from the Conservative Party.