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This study proposed a semi-quantitative methodology for assessing the quality of the UNESCO Global Geopark (UGGp) websites. The study was based on mixed indicators (binary and ordinal) which were grouped into five dimensions (presentation, content, interactivity, usability, and special UNESCO information) and combined with multivariate assessment using Principal Component Analysis and the application of the focus group technique using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to propose geocommunication strategies. The evaluation matrix, comprising 36 indicators, defined three levels of development (“high”, “moderate”, and “emergent”) and was useful for monitoring website quality and enhancing its territorial value for geotourism, geoconservation, and geoeducation. The results from 156 websites showed a predominance of “moderate development” scores (52.56%) and highlighted positive indicators, such as contact information, geotourism details, mobile compatibility, news, and the UGGp logo. This study also presented the potential of immersive technologies, such as virtual reality and 3D tours, for disseminating geoeducational content. However, there was room for the improvement in interaction and information standardization on UGGp web platforms to ensure effective communication that enriches the user experience.

Volcanic environments offer a unique combination for life development. UNESCO recognized the Galapagos Islands as Natural World Heritage site due to the uniqueness of flora and fauna. In addition, they have relevant geological value because of their volcanic origin associated with a “hotspot” and still evolving geological dynamics. This study aimed to evaluate the geological heritage of Santa Cruz Island by identifying and valuing geosites, considering the scientific, academic, and tourist fields, and the risk of degradation to establish geoheritage management strategies. This study applied four semi-quantitative assessment methodologies and SWOT analysis to identify 15 geosites related to volcanic hotspots, particularly volcanic craters, cracks, beaches, lava tunnels, lagoons, and volcanic depositional landforms. Due to the uniqueness of their geological characteristics, the evaluations applied reflected “very high” and “high-medium” qualifications in the geosites. Their identification and valuation allowed for establishing protection, geo-education, and sustainable use strategies (geotourism). In addition, the study identified a research opportunity associated with the cultural value of geosites of volcanic environments within protected areas with singular ecological value.