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The main objective of this study is to assess and analyze value co-creation in a complex service system from a human-centered point of view. In fulfilling the ambitious goal of integrating cooperative and human-friendly robots, value co-creation should innovate service through the reinvention of the creation of value between robots (i.e., the entire service system) and customers. Solving the upcoming challenges of co-creating value in the service sector is related to the method we create well-being in a transformative manner. This method could also use the perspective of service innovation in the complex environment by integrating multiple services that can be adjusted to the specific needs of customers, such as the relatively young and healthy seniors. This study is explorative and built around the following concepts based on transformative research: value co-creation, complexity, service innovation, and transformative service. This illustrates these concepts with the case of building robots to provide assistance during activities, such as walking and other physical activities, in an old age house. This study also focuses on describing the challenges of understanding service innovation in the complex service system of service offering toward co-creating value. Such challenges are exemplified from the technical point of view (e.g., multipurpose design concept, human-in-the-loop control, etc.) in the development of a human-friendly walking assistive robot vehicle designed to support the walking activity of relatively young and healthy seniors. This study applies the perspective of complexity in service innovation to the case of adding robots in co-creating value. Our findings replicate the theoretical contributions of elements for conceptualizing value co-creation and service innovation in the service systems by adding the roles of robots, namely, interaction between care receiver and robot, as well as care receiver and care givers, among others. The current study re

Purpose – This article is a conceptual and empirical study of how a Transformation based on transformative thorough Sustainability and Service Innovation for sustainable business practices can create a new meaning and make a real transformative change for transformation, value creation and sustainability. Sustainable business practices are labeled 3.0 in this article to illustrate a dynamic process in which social and environmental challenges are also used innovatively and proactively to address firm-centric needs as societal challenges. In this article, an actual global transformation agenda in practice is based on the 2030 Agenda for Sustainable Development, which is a plan of action for people, planet, prosperity and partnership. Design/methodology/approach – In this article, service research is used as an open source for transdisciplinary research to develop a noble research method for understanding transformation. This is based on transformation lab method in which values-based service, service innovation, a service perspective in business and management and sustainability/Corporate Social Responsibility (CSR) practices are in focus for meeting societal and environmental challenges for transformative change. The approach is inspired by Gummesson (2017), who provides a broader view of using cases by addressing interactive research to generate case theory in Business and Management with the deep insight that interactive research requires win/win reflection and dialogue. The methodological approach aims to create a new meaning in the dialectic between the theoretical framework and empirical context. Sustainable business practices in real contexts are shown by two enterprises: IKEA, the world leading furniture enterprise; and Löfbergs, a family-owned coffee roaster in Northern Europe that is also a global actor in the coffee & climate transformation. Findings – There is a new reality for business and society. The old business model to only focus on the econ

Osborne (2010) has argued for New Public Governance as a significant paradigm for public services delivery, embracing policy-making and a range of inter-organizational and networked-based modes for public services delivery (ibid. p. 413). This thinking is an alternative to Public Administration or New Public Management, which the idea for “Public Governance and public service delivery: as a research agenda for the future” (Osborne, 2010). The indication of policy-making as a governance issue and co-production, co-creation for service delivery combine the public governance literature with the service literature. We agree with this and will take this a step further and argue for interlink between public governance, CSR, contractual governance and business model guided by a service business logic (Lusch and Vargo, 2014). Those concepts are contextually interlinked. In this article the specific public service context is “public transport value network” (Enquist et al, 2011). In that context the contractual governance is crucial guided by service business logic. In this article we will use examples of “Public transport value networks” from the city-regions of Stockholm, London and Paris to illustrate our conceptual framework. All of those city-regions have to handle economic, social and environmental issues as societal challenges. The societal challenges in those city-regions are driven by proactive policy-making and facilitating of resources for change. Service innovation is an important tool for change (Lusch and Vargo, 2014) but for societal issues the influence of CSR –practice and sustainable development has to be included as part of the service innovation processes (Edvardsson et al, 2013). Lusch and Vargo (2014) talk about strategic thinking and taking advantage of unstable environments. This is what societal challenges is all about. This is also in line with SD-logic which are essentially co-creating value for customers and other stakeholders and facilitating

During the past decade, consumers are becoming increasingly more positive toward ecological and ethical attitudes offered by means of eco-labels, reduced food waste, and fair trade (Mazar & Zhong, 2010). Consumer choice may, in this sense, reflect values and beliefs that wish for a transformation of consumption toward the more sustainable. When consumers engage in shopping, service, such as care for our planet, constitute an important value aside from the physical offering. Research shows that by choosing green offerings customers are sending altruistic signals, associated with status, allowing them to feel better (Griskevicious et al., 2012). Thus, these types of green purchases enable several service-related outcomes attractive for consumers and society. Somewhat surprisingly, real-time sales data, collected in a large and market leading grocery store in Sweden, reveal that only 20 % of the customers actually chose eco-labeled offerings on behalf of a non-labeled competitive brand. Thus, green attitudes seem to not equal green behavior. An important question therefore regard how society can change consumers to behave, i.e. choose, more environment-friendly products in line with their attitudes (Thaler & Sunstein, 2008). Drawing from this question, our research examines the effectiveness whereby different influence strategies (Cialdini, 2009) affect consumers to choose environment-friendly products on behalf of similar but competing products without label. According to the service-dominant logic, retail stores offer resources that can be integrated into a service (Vargo et al., 2010). Current directions within service management label this type of research as transformative (Anderson et al., 2013). In a field experiment, front-line employees were instructed to verbally use four different influence strategies when customers approached a fruit desk where bananas of ecological and regular brands where displayed. See table 1 for treatments and their respective

The results from the European Commission sixth Framework Programme project called ‘Welfare and Religion in Europe. Transitions related to Religion, Minorities and Gender’ will be discussed in relation to both methodology and findings. The understanding that values expressing unity in diversity is easier to find in the Nordic countries will be discussed together with the complex relation between majority cultures and minority religions across Europe. Different roles of the states are following a north-south divide while different definitions of minorities on the whole are following an east-west divide of Europe. Women dominate in all sectors but differently in different parts of Europe. An important challenge facing national welfare states today is how to maintain the bonds of solidarity in an increasingly diverse society. The question which is furthered to The Impact of Religion-Program in Uppsala is: In what ways do majority and minority welfare providers understand social cohesion and how is it implemented in their work., Welfare and Values in Europe – Transitions related to Religion, Minorities and Gender (WAVE), The Impact of Religion: Challenges for Society, Law and Democracy

In a mail survey of 951 residents of three urban areas of Sweden, satisfaction with their most recent work commutes was measured using self-report rating scales developed in previous research. The ratings were aggregated to index measures of two affective (stressed versus relaxed, alert versus sleepy) and one cognitive (high versus low standard) satisfaction component. Positive correlations were demonstrated with a measure of affect balance constructed from self-reports from memory of frequency times intensity of daily negative affects experienced last month subtracted from frequency times intensity of daily positive affects experienced last month. The affect balance measure was in turn positively correlated with ratings of overall life satisfaction. The results also showed that feelings during the work commutes were predominantly positive or neutral. Explanatory factors include desirable physical exercise from walking and biking, as well as that short commutes provide a buffer between the work and private spheres. For longer work commutes, social and entertainment activities would either increase positive affects or counteract stress and boredom.

We have developed satisfaction with travel scale in previous research. The ratings on the scales were aggregated to index measures of two affective (stressed versus relaxed, alert versus sleepy) and one cognitive (high versus low standard) satisfaction component. In this presentation we will report the comparative analysis on satisfaction with work commute between Sweden, Netherland and Japan, using the data of samples of car users in the countries. In the analysis, we will firstly see how such ratings differ among the countries. We will then investigate the determinants of the difference while considering difference of distribution of personal attributes (such as age, sex, and others) and trip attributes (such as travel time duration, commuting travel mode, and others), and the difference of the attributes of work commute environment (such as the level of average traffic congestion). Lastly, we will see the difference of satisfaction with travel among the countries while controlling by the abovementioned variables that affect on the satisfaction. We will discuss why this differences were found while considering differences that were not measured in this research such as cultural difference.