1. 在华德国文化中介机构新媒体外交实践与策略 --基于歌德学院（北京）微信公众号的分析
- Author
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陈思甜, 臧颖蕾, and 田栩莹
- Subjects
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CULTURAL diplomacy , *PERSPECTIVE (Linguistics) , *CULTURAL centers , *QUANTITATIVE research , *CROSS-cultural communication - Abstract
In Germany, the efficiency of cultural diplomacy is ensured by the "separation of powers" approach: The Ministry of Foreign Affairs, as the official lead agency for foreign policy, holds the decision-making power, while leaving the concrete implementation to cultural intermediaries. This paper aims to explore Germany's cultural diplomacy strategies in China by analyzing the content of the public account operated by one of its main institutions in China, the German Cultural Center Beijing - Goethe-Institute. It combines qualitative and quantitative research methods and integrates the disciplinary perspectives of linguistics and intercultural communication. Our findings suggest that the Germany's cultural diplomacy strategies are characterized by preference, pluralism, interaction and individualism. These findings can also provide an optimizing path for China's own cultural institutions. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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