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Background: Live streaming is a feature where sellers promote shops and products directly to buyers which can influence consumer's materialistic nature and hedonic motivation and might impact on purchasing decisions. Purpose: The objectives of this research include identifying segments of Shopee live streaming users, analyzing the influence of live streaming and materialism on hedonic motivation variables and purchasing decisions for fast fashion products, and finding out how to manage live streaming to increase purchasing decisions for fast fashion products. Design/methodology/approach: The analytical method used was SEM-PLS and the data obtained was 213 samples by quantitative descriptive methods. Findings/Result: The research results show that the live streaming and materialism variables have a significant positive influence on the hedonic motivation variable and purchasing decisions for fast fashion products. This is because the materialism indicator is closely related to the hedonic motivation indicator, so it supports consumers in making purchasing decisions on live streaming platforms. The live streaming variable has a direct influence on the purchasing decision variable. Conclusion: The recommendation for MSMEs in the fashion sector, it is hoped that they can take advantage of the features available on Shopee in implementing product marketing through e-commerce. Originality/value (State of the art): This is the first time someone has used the SEMPLS method to describe the relationship between factors and analyze factors on purchasing decisions. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Family Sciences is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Sustainable consumption behavior, namely making decisions that ensure the environment will not be damaged by SDG's goal 12. This research explores the relationship between respondent characteristics and sustainable consumption behavior and the influence of teacher socialization, parental socialization, and social media on consumption and sustainability values. This research was conducted cross-sectionally on 218 elementary school students using cluster random sampling. The data was processed using SPSS 25 and Smart-PLS 3. The results showed that sustainable consumption behavior among male students tended to be better and also tended to be better among children who had working mothers. The results of the SEM analysis showed a significant influence of parental socialization on sustainable consumption behavior. In addition, a significant positive indirect effect was found between teacher socialization, parental socialization, and social media exposure on sustainable consumption behavior through consumption values. Therefore, parents need to provide positive socialization to children regarding consumption values to encourage sustainable consumption behavior in children. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Family & Consumer Sciences / Jurnal Ilmu Keluarga & Konsumen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Indonesian Journal of Business & Entrepreunership is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Family & Consumer Sciences / Jurnal Ilmu Keluarga & Konsumen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Indonesian Journal of Business & Entrepreunership is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Covid-19 pandemic has hampered stunting prevention and alleviation programs, so a medium must facilitate nutrition education during the pandemic. This study aimed to examine the innovation of public nutrition education based on social media marketing on Youtube, Facebook, Instagram, TikTok, and Twitter and to measure its effect on cognitive, affective, and behavioral changes. The research applied a quasi-experimental method with one group pre-test and post-test designs. The research was conducted from September to December 2021. There were 89 respondents spread across five social media. Data were analyzed using the paired t-test. Overall, for all social media, there was an increase in knowledge of 13,88 points, attitudes of 2,30 points, and behavior of 5,81 points. In general, for the three variables, by adding up the deltas of change, the social media with the highest increase was TikTok (36,75), followed by Instagram (22,29), Twitter (20,25), Youtube (16,66), and Facebook (12,61). The paired t-test showed significant differences in knowledge, attitudes, and behavior before and after the intervention. Social media with the biggest changes in knowledge was TikTok, while changes in attitudes and behavior were more effectively done through Instagram. This research implies that stakeholders may use these findings to develop the prevention and alleviation measures to address stunting problems more effectively and with a broad impact. [ABSTRACT FROM AUTHOR]