1. Analyzing social media messages of public sector organizations utilizing sentiment analysis and topic modeling
- Author
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Soon Ae Chun, Jaideep Vaidya, Vijayalakshmi Atluri, and Ussama Yaqub
- Subjects
Topic model ,Public Administration ,Sociology and Political Science ,business.industry ,Communication ,05 social sciences ,Sentiment analysis ,Public sector ,050801 communication & media studies ,Public relations ,0508 media and communications ,Social media ,0509 other social sciences ,050904 information & library sciences ,business ,Information Systems - Abstract
In this paper, we perform sentiment analysis and topic modeling on Twitter and Facebook posts of nine public sector organizations operating in Northeast US. The study objective is to compare and contrast message sentiment, content and topics of discussion on social media. We discover that sentiment and frequency of messages on social media is indeed affected by nature of organization’s operations. We also discover that organizations either use Twitter for broadcasting or one-to-one communication with public. Finally we found discussion topics of organizations – identified through unsupervised machine learning – that engaged in similar areas of public service having similar topics and keywords in their public messages. Our analysis also indicates missed opportunities by these organizations when communication with public. Findings from this study can be used by public sector entities to understand and improve their social media engagement with citizens.
- Published
- 2021
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