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This article presents findings from an online survey of teachers concerning personal web use (PWU) at work. Often considered as ‘cyberslacking’ or ‘Internet abuse’, PWU is a growing phenomenon within increasingly Internet-dependent workplaces. The findings of this study highlight a wide range of types of personal web usage amongst teachers ranging from sending personal emails to social networking and personal banking as well as a range of reasons for PWU from a means of addressing permeable work-life boundaries and coping with work intensification to providing a virtual space for routine resistance. The data also suggest that, rather than being detrimental to the organisation, PWU could potentially be a means of increasing worker productivity and developing the digital literacy of teachers. It concludes by considering the implications of the findings for senior managers within organisations.

The authors report on research conducted to assess the marketing of personal banking products by Polish banks and determine whether Western developed marketing can be applied in transitional economies. The study comprised three parts: interviews with senior Polish bankers to identify strategies, a survey of front-line staff to determine whether strategies had been communicated and reinforced in the reward system, and a consumer survey to determine whether the strategies had successful outcomes. It finds that the concepts and tools of Western-style marketing can provide direction to bankers for strategy settings, but that successful implementation will depend on the adaptation of these concepts to the Polish context.