1. Design-Oriented New Product Development
- Author
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Inseong Lee, Seong-Keun Jang, Yongki Yoon, and Jinwoo Kim
- Subjects
Process management ,Product design ,Point (typography) ,Computer science ,business.industry ,Management of Technology and Innovation ,Strategy and Management ,Critical success factor ,New product development ,General Engineering ,Marketing ,business ,Product engineering - Abstract
There are two approaches to reflecting a customer's point of view in new product development (NPD). One is a customer-following approach that utilizes expressed consumer needs. The other is a custo...
- Published
- 2009
- Full Text
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