1. Reframing Recruitment: Evaluating Framing in Authorization for Research Contact Programs
- Author
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Neal W. Dickert, Nyiramugisha K. Niyibizi, Kathryn M. Porter, Yi-An Ko, Candace D. Speight, Jeremy Sugarman, Seema K. Shah, Bradley G. Phillips, Benjamin S. Wilfond, Andrea R. Mitchell, Charlie Gregor, and Stephanie A. Kraft
- Subjects
Research ethics ,Health (social science) ,business.industry ,Communication ,Health Policy ,Authorization ,food and beverages ,Cognitive reframing ,Public relations ,Philosophy ,Informed consent ,Surveys and Questionnaires ,Framing (construction) ,Electronic Health Records ,Humans ,sense organs ,Sociology ,business - Abstract
The changing clinical research recruitment landscape involves practical challenges but introduces opportunities. Researchers can now identify large numbers of eligible patients through electronic health record review and can directly contact those who have authorized contact. Applying behavioral science-driven strategies to design and frame communication could affect patients' willingness to authorize contact and their understanding of these programs. The ethical and practical implications of various strategies warrant empirical evaluation.We conducted an online survey (Compared to the neutral flyer, individuals who received the positive text flyer were numerically more likely to enroll, but this was not statistically significant (24.2% v. 19.0%,This study demonstrated that employing behavioral science-driven communication strategies for authorization for research contact had an effect on likelihood of hypothetical enrollment but did not significantly affect comprehension. Strategies using simple, positive language and visual tools may be effective and ethically appropriate. Further studies should explore how these and other approaches can help to optimize research recruitment.
- Published
- 2021