14 results on '"Putrevu, Sanjay"'
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2. The Influence of Mood and Attribute Framing on Consumer Response Toward Persuasive Appeals
3. An Examination of Consumer Responses Toward Attribute- and Goal-Framed Messages
4. Consumers' Environmental Concerns and Behaviors in the Lodging Industry: A Comparison between Greece and the United States
5. Informational and Transformational Responses to Celebrity Endorsements
6. Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender
7. Cross-Border Restaurant Patronage
8. COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements
9. Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
10. The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
11. Processing Internet Communications: A Motivation, Opportunity and Ability Framework
12. Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats
13. Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness
14. Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions
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