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There’s a Schizo in our roadWith one in a hundredIt was bound to beThere’s a Schizo in our roadWe look for the contradictionsThat’s the way they say it isBut if you’re the Schizo in our roadHow do ...

This study assesses the effectiveness of hyperspectral airborne imagery to map the intertidal vegetation at Roberts Bank, a large salt marsh and tidal flat complex in the Fraser River delta, British Columbia, Canada. This ecosystem is an important habitat for migratory and resident birds and fish and is part of the largest single salmon-producing stream in the world, the Fraser River. Imagery acquired by the compact airborne spectrographic imager (CASI) was radiometrically and geometrically corrected and mosaicked. A simple maximum likelihood classifier was used to classify intertidal vegetation cover. Training and test sites were collected using field observations and oblique aerial photographs. Seven vegetation-substrate classes were accurately (92.3%) classified, ranging from muddy sediments in the regularly inundated tidal flat and low marsh areas, to higher marsh communities of cattails, grasses, sedges, and rushes. This study showed that both the hyperspectral and hyperspatial characteristics of the...

This paper examines the use made by management of market research data in the evaluation of new product development (NPD) projects. Stressing the need for a systematic approach to NPD the paper sets out four brief case histories, the products being Crocodillo, Paul Masson wine, the Prudential's Holburn UK Unit Trusts, and Golden Wonder's Preludes. These case histories illustrate both the value of a systematic approach to NPD by building up a market research programme and also the limitations of market research data which cannot alone be any guarantee of success.