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2. The ideal television station: A 'Q'; study

Author

James H. Flynn

Subjects
Ideal (set theory), State (polity), GeneralLiterature_INTRODUCTORYANDSURVEY, media_common.quotation_subject, Television station, Advertising, Sociology, GeneralLiterature_MISCELLANEOUS, media_common, Local community
Abstract

There is a good deal of concern over broadcast stations’ examination of their local community needs, but information on a deeper and related issue is harder to come by. What does the average viewer look for in his “ideal”; TV outlet? What programs does he want and what does he especially dislike? These were the guiding questions which James H. Flynn III used in this small‐sample survey making use of “Q”; methodology. Flynn is instructor of speech at the University of Missouri‐St. Louis, and earned the M.A. at Ohio State in 1969.

Published
1971
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