21 results on '"Hunt, Shelby D."'
Search Results
2. Building customisation capability in B2B marketing: the role of organisational capital
3. The nature and origins of impactful research in marketing
4. Marketing (as) Rhetoric: paradigms, provocations, and perspectives
5. The theoretical foundations of nonprofit competition: a resource-advantage theory approach
6. The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation
7. Reflections on ethical issues in marketing management: An empirical examination
8. The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic?
9. Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)
10. The bases of power approach to channel relationships: has marketing’s scholarship been misguided?
11. Theory Status, Inductive Realism, and Approximate Truth: No Miracles, No Charades
12. Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice
13. Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Success
14. Part 3. Marketing and a General Theory of Competition
15. A Theory and Model of Business Alliance Success
16. Competing through relationships: Grounding relationship marketing in resource‐advantage theory
17. Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?
18. On the marketing of marketing knowledge
19. Informational vs. Persuasive Advertising: An Appraisal
20. Ethics and the American Advertising Federation Principles
21. Ethical Problems of Advertising Agency Executives
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.