9 results on '"Frankwick, Gary L."'
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2. Functional and Social Value of Chinese Brands
3. Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance
4. Exploring the Impact of Social Undermining on Salesperson Deviance: An Integrated Model
5. New product development capabilities and new product performances: moderating role of organizational climate
6. A Framework for Understanding New Product Alliance Success
7. The Dynamics of Buyers' Perceived Costs During the Relationship Development Process
8. University Marketing: A Professional Service Organization Perspective
9. Product managers' influence tactics in marketing strategy development and implementation
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