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1. Understanding tourists’ leisure expenditure at the destination: a social network analysis

Author

Sergio Moreno-Gil, Tatiana David-Negre, and Juan M. Hernández

Subjects
Marketing, Ego networks, Relation (database), Cross-selling, Tourism, Leisure and Hospitality Management, 0502 economics and business, 05 social sciences, Social network analysis (criminology), 050211 marketing, Advertising, Sociology, Core periphery, 050212 sport, leisure & tourism
Abstract

The aim of this study is to identify spending patterns of tourists in relation to the leisure activities performed throughout their day-by-day stay at the destination. Using the methodology of soci...

Published
2018

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