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As the mobile is recognised as a significant distribution platform for theatrical films, differences between mobile and theatrical platforms are of great interest to researchers and practitioners. ...

This study empirically investigates the effect of mobile app types, and the moderating effects of gender and age on mobile apps usage through actual user experience and behaviour log data, as captured by metered software on 7,374 panellists comprised of mobile phone users in the United States in 2013. The apps usage variable is examined from both the width i.e., reach and depth i.e., time and frequency intensity aspects to capture the multiplicity of mobile apps usage behaviour. The results of this study demonstrated that all of the mobile apps usage dimensions reach, time usage intensity and frequency usage intensity were significantly affected by the type of mobile app, with the exception of specific mobile apps in each dimension, by utilising multiple regression with dummy variables. Furthermore, the effect of the mobile app type on its usage was mostly moderated by age alone.

The present study examines the factors influencing user intention to use portals in the context of the mobile internet. Based on the Technology Acceptance Model TAM and Triandis models, the present study constructs a research model focused on intention to use portals in mobile internet devices as a dependent variable. In particular, the present study includes a new variable, perceived service-platform fit, to account for the shift in portal use from wired internet to mobile internet. The results show that perceived ubiquitous effect and perceived ease-of-use had effects on perceived consequences, and perceived ease-of-use had an effect on perceived ubiquitous effect. Perceived consequences, perceived ease-of-use, and social factors affected attitude. Perceived consequences and social factors had effects on intention. In addition, perceived service-platform fit had positive effects on perceived ease-of-use and perceived consequences.